Fan Engagement Digital Product Lead – AFL Apps

Australian Football League; City of Melbourne; On-site; AUD 90,000 - 130,000; Full time

Job summary

A leading sports organisation is seeking a Digital Product Manager - Fan Engagement to enhance fan experiences across digital platforms. This role involves developing strategies to increase engagement, optimise user journeys, and lead initiatives that provide seamless and compelling connections for fans. The ideal candidate will have strong digital product management skills, experience with consumer apps, and proficiency in data-driven decision-making. This position is a 12-month parental leave cover, contributing to the organisation's mission of connecting fans with the game.

Benefits

Flexible working arrangements

On-the-job training and development

Health and Wellbeing program

Access to benefits and discounts

Qualifications

• Strong understanding of digital product management and content optimisation.
• Experienced in managing large-scale consumer apps or websites.
• Skilled in product discovery and translating fan feedback into improvements.
• Hands-on experience using analytical tools for engagement performance.
• Understands user identity and personalisation strategies for enhancing fan experience.

Responsibilities

• Define, prioritise, and deliver the roadmap for fan engagement initiatives.
• Design and optimise fan journeys to enhance engagement and retention.
• Use analytical tools to track engagement performance and identify improvement opportunities.
• Champion the integration of digital experiences across AFL's platforms.
• Collaborate with cross-functional teams to deliver engagement initiatives.

Skills

Digital product management

User engagement

Data-driven decision making

Communication skills

Collaboration

Tools

Google Analytics

Job description

A leading sports organisation is seeking a Digital Product Manager - Fan Engagement to enhance fan experiences across digital platforms. This role involves developing strategies to increase engagement, optimise user journeys, and lead initiatives that provide seamless and compelling connections for fans. The ideal candidate will have strong digital product management skills, experience with consumer apps, and proficiency in data-driven decision-making. This position is a 12-month parental leave cover, contributing to the organisation's mission of connecting fans with the game.