Fan Engagement & Community Lead

Warner Music Group; Sydney; Hybrid; AUD 70,000 - 110,000; Full time

Benefits offered by this job

In-office collaboration

Job summary

Warner Music Group in Sydney is seeking a Social & Community Manager to transform casual listeners into superfans across digital and physical spaces. You will lead fan engagement strategies, collaborate with artist strategy and marketing teams, and design immersive experiences from Discord events to live activations.

In this hands-on role you will grow active communities on platforms like Discord and WhatsApp, run personalised email and SMS campaigns, and analyse data to optimise the fan

Qualifications

• Experience in community management and fan engagement within entertainment or music.
• Ability to plan and execute campaigns across digital platforms.
• Strong collaboration with cross-functional teams (artist strategy, marketing).

Responsibilities

• Develop and execute fan engagement strategies across digital and physical touchpoints.
• Partner with Artist Strategy and Marketing to deliver in-person experiences (listening parties, pop-ups).
• Grow and manage active communities on platforms such as Discord and WhatsApp.
• Design and run email and SMS campaigns to keep fans informed and connected.
• Analyse campaign data and fan behaviour to optimise the fan journey.
• Oversee social channel execution for Warner pages and artist HQ accounts.

Skills

Community management

Fan engagement

Campaign management

Social media strategy

Tools

Airtable

Canva

Laylo

Discord

Job description

Warner Music Group in Sydney is seeking a Social & Community Manager to transform casual listeners into superfans across digital and physical spaces. You will lead fan engagement strategies, collaborate with artist strategy and marketing teams, and design immersive experiences from Discord events to live activations.

In this hands-on role you will grow active communities on platforms like Discord and WhatsApp, run personalised email and SMS campaigns, and analyse data to optimise the fan