Executive Manager Consumer Finance Marketing - 12 month fixed term contract

Commonwealth Bank; Sydney; On-site; AUD 160,000 - 200,000; Full time

Job summary

Commonwealth Bank is seeking an Executive Manager / Chapter Lead in Sydney to lead Consumer Finance Marketing for Credit Cards. You will set marketing strategy, guide cross-functional agile teams, embed customer insights, and drive acquisition, engagement and retention across channels.

The role requires deep knowledge of Consumer Finance products, senior leadership of 10+ staff, and a data-driven approach to performance marketing.

Qualifications

• Deep knowledge of Consumer Finance products, including Credit Cards and Personal Loans.
• Extensive experience leading strategic marketing teams.
• Proven ability to use data and insights to drive plans.

Responsibilities

• Building the marketing strategy for the Consumer Finance business to deliver on business and customer goals, with a focus on customer acquisition, engagement and retention
• Ensuring customer insights are embedded into the plans through relevant and simple Customer Value Propositions, timely and compelling communications
• Driving innovation into the business through opportunities from within the marketing ecosystem
• Leading cross functional agile teams with internal and business stakeholders to ensure execution and delivery excellence of plans
• Ongoing review of internal and external operating environment to ensure coherence of plans and pivoting accordingly
• Leading a lean team of strategic marketers to ensure efficient, timely and effective communications

Skills

Marketing leadership

Data-driven marketing

Cross-functional collaboration

Agile teams

Customer insights

Paid media & adtech

Tools

Adtech platforms

Job description

Executive Manager / Chapter Lead, Consumer Finance Marketing (Credit Cards)

12 Month Fixed Term Contract

Sydney Based Only

See yourself in our team

The Chapter Lead, Consumer Finance Marketing role sits in the Consumer Marketing team, reporting directly to the Centre of Excellence (CoE) Lead RBS Marketing and Chapter Area Lead Consumer Marketing.

The team is fast paced with multiple internal and external stakeholders. The culture is built on energy, pace, curiosity, responsibility and commitment.

Do work that matters

• Building the marketing strategy for the Consumer Finance business to deliver on business and customer goals, with a focus on customer acquisition, engagement and retention
• Ensuring customer insights are embedded into the plans through relevant and simple Customer Value Propositions, timely and compelling communications
• Driving innovation into the business through opportunities from within the marketing ecosystem
• Leading cross functional agile teams with internal and business stakeholders to ensure execution and delivery excellence of plans
• Ongoing review of internal and external operating environment to ensure coherence of plans and pivoting accordingly
• Leading a lean team of strategic marketers to ensure efficient, timely and effective communications

We’re interested in hearing from people who possess

• Deep knowledge and commercial acumen of all facets of Consumer Finance, including Credit Cards and Personal Loans
• Extensive experience and leadership in strategic marketing
• Passion and proven capability in using data and insights to drive marketing plans
• Senior people leadership experience (+10 people), working in agile teams preferred
• Sound knowledge and experience with paid media and implementation of adtech to drive performance marketing outcomes and acquisition volumes
• Proven experience of strong collaboration with all elements of the value chain in retail banking, including product / distribution / digital etc
• Ability to influence across all levels and within each business lines’ leadership teams
• Strong knowledge of all elements of the marketing mix

Working at CommBank

At CommBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office. We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few. Talk to us about how these arrangements might work in the role you’re interested in.

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