EV Brand PR Lead — Automotive Media Strategy

BYD; Melbourne; On-site; AUD 110,000 - 150,000; Full time

Job summary

BYD Australia is seeking a dynamic and experienced Public Relations Manager to lead product communications and strengthen BYD and DENZA’s reputation in the Australian market.

Based at BYD Australia’s head office in Mulgrave, the role oversees media engagement across automotive, technology, business, and lifestyle channels, and leads publicity campaigns for new vehicle launches. The successful candidate will cultivate journalist relationships and guide senior leadership on public perception.

Qualifications

• 5+ years of professional experience in automotive PR or related fields.
• Proven track record in managing vehicle launches and media reviews.
• Excellent writing, media relations, and presentation skills.

Responsibilities

• Lead product communications for BYD and DENZA across media channels.
• Develop and manage launch communications and media events.
• Cultivate journalist relationships and provide senior leadership with insights.
• Coordinate with marketing to align PR with product news and campaigns.

Skills

Media relations

Writing & press materials

Crisis communication

Stakeholder management

Education

Tertiary qualification in Public Relations/Communications

Job description

BYD Australia is seeking a dynamic and experienced Public Relations Manager to lead product communications and strengthen BYD and DENZA’s reputation in the Australian market.

Based at BYD Australia’s head office in Mulgrave, the role oversees media engagement across automotive, technology, business, and lifestyle channels, and leads publicity campaigns for new vehicle launches. The successful candidate will cultivate journalist relationships and guide senior leadership on public perception.