EV Auto Sales General Manager — Lead Growth (VIC)

Harmony New Energy Auto Pro Servicing Pty Ltd; Wodonga; On-site; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Company vehicle

Performance incentives

Training & development

Job summary

Harmony Auto, Victoria's BYD Wodonga dealership, seeks a General Manager to lead the sales team, drive commercial performance and oversee Aftersales. This hands-on leadership role focuses on growing one of Australia’s fastest-growing EV brands with strong customer outcomes.

You will guide the sales, service and finance interfaces, develop high-performing teams and ensure targets are met while maintaining brand standards and a superior customer experience.

Qualifications

• Minimum 5 years' automotive sales experience.
• At least 3 years in a sales management role.
• Proven ability to lead high-performing automotive sales teams.
• Strong understanding of dealership operations and sales processes.
• Demonstrated track record of achieving/exceeding sales targets.
• Excellent leadership, coaching and people management skills.
• Strong commercial acumen with ability to analyse performance data.
• Excellent communication, negotiation and customer relationship management skills.
• Experience using dealership CRM systems and reporting tools.
• Current Australian Driver Licence.

Responsibilities

• Lead, coach and develop the Sales Team to achieve dealership sales targets and KPIs.
• Drive new vehicle sales performance while maintaining high customer satisfaction standards.
• Monitor daily, weekly and monthly sales performance and implement improvement strategies.
• Recruit, onboard and develop high-performing sales consultants.
• Ensure compliance with company policies, manufacturer standards and dealership processes.
• Build and maintain strong customer relationships throughout the sales journey.
• Work closely with Finance & Insurance, Aftersales and Marketing teams to maximise business opportunities.
• Analyse sales reports, market trends and competitor activity to identify growth opportunities.
• Prepare regular sales forecasts and management reports.
• Foster a positive, collaborative and performance-driven team culture.

Skills

Automotive sales

Sales management

CRM usage

Performance analysis

Leadership

Driver license

Tools

CRM software

Reporting tools

Job description

Harmony Auto is one of Australia's fastest-growing automotive groups and the largest importer of luxury and premium Chinese vehicles. Representing leading new energy vehicle brands including BYD and DENZA, we are committed to delivering exceptional customer experiences and driving the future of sustainable mobility across Australia.

As we continue to expand our Victorian dealership network, we are seeking an experienced General Manager to join our brand-new BYD Wodonga dealership.

About the Role

Reporting to the Dealer Principal, the General Manager will lead the sales team, drive commercial performance, and ensure exceptional customer experiences across the dealership. The role also provides strategic leadership and operational oversight of the Aftersales Department, aligning sales and service to deliver sustainable growth.

This is a hands-on leadership position suited to an experienced automotive sales professional who enjoys developing high-performing teams, achieving sales targets, and contributing to the continued growth of one of Australia's fastest-growing EV brands.

Key Responsibilities

• Lead, coach and develop the Sales Team to achieve dealership sales targets and KPIs.
• Drive new vehicle sales performance while maintaining high customer satisfaction standards.
• Monitor daily, weekly and monthly sales performance and implement improvement strategies.
• Recruit, onboard and develop high-performing sales consultants.
• Ensure compliance with company policies, manufacturer standards and dealership processes.
• Build and maintain strong customer relationships throughout the sales journey.
• Work closely with Finance & Insurance, Aftersales and Marketing teams to maximise business opportunities.
• Analyse sales reports, market trends and competitor activity to identify growth opportunities.
• Prepare regular sales forecasts and management reports.
• Foster a positive, collaborative and performance-driven team culture.

About You

To be successful in this role, you will have:

• Minimum 5 years' automotive sales experience, including at least 3 years in a sales Management role.
• Proven experience leading high-performing automotive sales teams.
• Strong understanding of dealership operations and sales processes.
• Demonstrated ability to consistently achieve and exceed sales targets.
• Excellent leadership, coaching and people management skills.
• Strong commercial acumen with the ability to analyse performance data and make informed decisions.
• Excellent communication, negotiation and customer relationship management skills.
• Experience using dealership CRM systems and reporting tools.
• Current Australian Driver Licence.

Highly Regarded

• Previous BYD or other EV dealership experience.
• Experience managing a high-volume dealership.
• Passion for electric vehicles and sustainable mobility

What We Offer

• Competitive salary package plus performance incentives.
• Company vehicle.
• Opportunity to lead one of Victoria's newest BYD dealerships.
• Ongoing manufacturer training and leadership development.
• Career progression within one of Australia's fastest-growing automotive groups.
• Supportive, collaborative and professional team environment.
• Opportunity to play a key role in the continued growth of the BYD brand in Australia

Apply Now

If you're an experienced automotive Sales Manager looking to take the next step in your career with an innovative and rapidly growing EV brand, we'd love to hear from you.

Apply now and join Harmony Auto as we continue shaping the future of mobility in Australia.