Enterprise Marketing Automation Specialist (SAP Emarsys)

Jaywing Australia; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working model

Remote work option up to 8 weeks/year

Birthday leave

Wellbeing day

Team social activities

End of year party

Barangaroo office

Job summary

Jaywing Australia is seeking an Enterprise Marketing Automation Specialist to own lifecycle automation for enterprise clients within SAP Emarsys Automation Center. You will design end‑to‑end lifecycle programs, configure entry sources, and craft complex decision logic across multi‑market ecommerce and loyalty ecosystems.

You’ll work closely with strategists, data and client teams, ensuring deliverability, consent, and reporting accuracy while maintaining a high standard of technical excellence

Qualifications

• Hands‑on SAP Emarsys experience building in Automation Center, not just sending broadcasts.
• Working knowledge of Smart Insight, Predict, Web Extend and the Emarsys Open API.
• HTML and CSS for email, plus Emarsys personalisation scripting and conditional logic.
• SQL or strong data literacy, enough to validate segments and reconcile platform numbers against source‑of‑truth data.
• Experience with enterprise data volumes, multi-market and multi-locale accounts, and integration into an ecommerce or loyalty ecosystem.
• Knowledge of Spam Act, Privacy Act and Australian Privacy Principles (and GDPR for multi-market programs).
• Deliverability fundamentals: consent capture, suppression management and sender reputation.
• Clear communication and ability to explain technical constraints to non-technical clients.

Responsibilities

• Own marketing automation strategy and execution across a portfolio of enterprise clients.
• Design and build lifecycle programs end to end in SAP Emarsys Automation Center.
• Configure entry sources for use cases: list joins, segment entry, API-triggered events, Web Extend triggers, and recurring entries.
• Build the decision logic: wait nodes, splits, A/B testing, channel fallback, suppression and exit criteria.
• Assemble campaigns in the Visual Content Editor and templates with personalisation tokens and loyalty/product elements.
• Implement Send Time Optimisation, frequency capping and contact fatigue rules.
• Validate segments and reconcile platform numbers with source‑of‑truth data.
• Maintain consent, suppression, deliverability and sender reputation.

Skills

SAP Emarsys

HTML email

CSS for email

Personalisation scripting

Decision logic

Communication skills

Tools

Emarsys Automation Center

Emarsys Open API

Job description

Hi, we’re Jaywing.

We’re a talented bunch of creatives and developers, designers, content makers, strategists, and technologists: our difference is our strength.

A unique blend of specialists that collaborate as one, constantly introducing new perspectives to the problems we solve.

We strive to deliver highly effective, intelligent work.

We scrutinise insight, to find proof.

To create the best conditions for success.

To take risks that aren’t risky at all.

To leave nothing to chance.

And we’re on the hunt for a talented Enterprise Marketing Automation Specialist to join our buzzing (and flourishing) Data & CRM team!

This is a hands‑on, in‑platform role for someone who lives in SAP Emarsys Automation Center rather than the broadcast tab. You’ll own lifecycle automation for enterprise clients with real data volumes, multiple markets and a genuinely connected ecommerce and loyalty stack. We’re open to this being permanent or a fixed‑term contract, so tell us what suits you.

Day To Day You’ll

• Own marketing automation strategy and execution across a portfolio of enterprise clients, translating commercial objectives into programs that actually run.
• Design and build lifecycle programs end to end in SAP Emarsys Automation Center, from concept through to live.
• Configure entry sources correctly for the use case: contact list joins, segment entry, external API-triggered events, Web Extend behavioural triggers, and scheduled or recurring entries.
• Build the decision logic that makes programs smart: wait nodes, yes/no splits, random splits for holdout and A/B testing, channel fallback (email to SMS to push), and suppression and exit criteria.
• Assemble and create campaigns in the Visual Content Editor and block-based templates, including personalisation tokens, conditional content blocks, loyalty and product recommendation blocks, and Predict recommendation widgets.
• Implement Send Time Optimisation, frequency capping and contact fatigue rules so automation volume stays sustainable and the audience stays healthy.
• Validate segments and reconcile platform numbers against source‑of‑truth data, so what we report is what actually happened.
• Keep consent, suppression, deliverability and sender reputation tight across every program you touch, and make sure what we build stands up to the Spam Act and Privacy Act obligations that sit behind it.
• Work shoulder to shoulder with our strategists, data and client teams, and be the person in the room who knows what the platform can and can’t do.

We Are Looking For

• Hands‑on SAP Emarsys experience building in Automation Center, not just sending broadcasts. (If your depth is in another enterprise platform such as Salesforce Marketing Cloud or Braze and you’re keen to move across, we’d still love to chat.)
• Working knowledge of Smart Insight, Predict, Web Extend and the Emarsys Open API.
• HTML and CSS for email, plus Emarsys personalisation scripting and conditional logic.
• SQL or strong data literacy, enough to validate segments and reconcile platform numbers against source‑of‑truth data.
• Experience with enterprise data volumes, multi-market and multi-locale accounts, and integration into an ecommerce or loyalty ecosystem.
• A working command of the compliance regimes that govern this work: the Spam Act 2003 and the Privacy Act and Australian Privacy Principles here at home, plus GDPR where client programs run across multiple markets.
• Deliverability fundamentals, including consent capture, suppression management and sender reputation.
• A methodical, detail‑first way of working. In this role a small logic error reaches a lot of people.
• Clear communication skills, and the confidence to explain technical constraints and trade‑offs to non‑technical clients and colleagues.
• The ability to juggle multiple clients and competing deadlines without dropping the detail.

In return we’ll give you;

• A commitment to develop you and your career aspirations.
• A no blame culture.
• A focus on diversity & inclusion, sustainability, and mental wellbeing.
• Stunning office in the heart of Barangaroo close to the restaurants, bars, and the harbour swimming spot.
• A hybrid working model.
• A fully stocked beer and wine fridge, impromptu BBQ lunches, sporting comps, team social activities, and a cracking end of year party.
• Enviable benefits such as:
• Remote working; work from another time zone for up to 8 weeks per year
• Birthday leave
• A wellbeing day each year

So, if you’re a passionate marketing automation specialist who can juggle multiple briefs and competing deadlines, can manage their own workload and priorities, is looking for a change of scene and wants to grow in unison with us - Jaywing would love to hear from you!