Donor Growth & Lifecycle Lead

WEHI (Walter and Eliza Hall Institute of Medical Research); Sydney; On-site; AUD 108,000 - 117,000; Full time

Benefits offered by this job

Salary packaging options

12% superannuation

Matching superannuation (up to 5%)

Job summary

WEHI in Australia’s premier biomedical research institute invites applications for an Individual Giving Lead to grow the mass donor base through integrated campaigns and donor journeys across digital, annual, and regular giving.

The role focuses on engaging donors from first gift to long-term supporters, optimising campaigns with data, and developing a strong subscription-based program, with a competitive salary and generous superannuation.

Qualifications

• Tertiary qualification in Marketing, Communications, Fundraising or related field.
• Demonstrated experience delivering fundraising, direct marketing, or multi-channel campaign programs.
• Strong capability in digital fundraising, including email campaign delivery, website donation journeys, and optimisation of online conversion pathways to drive donor acquisition and revenue growth.
• Knowledge of donor lifecycle principles, including acquisition, onboarding, conversion, retention, and reactivation strategies.
• Experience with CRM systems and email marketing platforms used for campaign delivery and segmentation.
• Ability to develop and deliver regular giving or subscription-style fundraising programs, including acquisition and retention strategies.

Responsibilities

• Lead integrated fundraising campaigns across mass donor channels.
• Design and optimise donor journeys to attract and retain supporters.
• Collaborate across digital, annual giving, and regular giving to improve performance.
• Analyse campaign data to refine targeting and messaging.
• Support a subscription-based regular giving program and Giving Days.

Skills

Fundraising campaigns

Digital fundraising

CRM systems

Donor lifecycle

Email marketing

Data interpretation

Communication

Organisation

Collaboration

Campaign optimisation

Education

Tertiary qualification in Marketing/Communications/Fundraising/Business

Tools

CRM systems

Email marketing platforms

Job description

WEHI in Australia’s premier biomedical research institute invites applications for an Individual Giving Lead to grow the mass donor base through integrated campaigns and donor journeys across digital, annual, and regular giving.

The role focuses on engaging donors from first gift to long-term supporters, optimising campaigns with data, and developing a strong subscription-based program, with a competitive salary and generous superannuation.