Director, Media Strategy & Storytelling

University; Sydney; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Health benefits

Staff discounts

Onsite parking

Childcare support

Job summary

Western Sydney University is seeking an experienced Director, Media to lead the University’s media function and elevate its profile through compelling storytelling, media engagement and impactful media coverage.

Reporting to the Chief Marketing Officer, you will shape a coordinated, evidence-led approach to proactive media engagement and identify opportunities to promote the University's achievements across local, national and international media.

Qualifications

• Extensive senior experience leading media functions in a large, complex organisation.
• Strong track record delivering media strategies aligned to priorities and objectives.
• Deep knowledge of the Australian media landscape and relationships across outlets.

Responsibilities

• Lead Western Sydney University's media strategy and maximise impactful coverage.
• Translate strategic priorities into media coverage, thought leadership and expert commentary.
• Develop and manage relationships with journalists across Australian media.
• Lead a high-performing media and social media team.

Skills

Media leadership

Strategic planning

Crisis management

Stakeholder management

Journalist relationships

Public policy knowledge

Education

Communications/PR degree

Job description

Western Sydney University is seeking an experienced Director, Media to lead the University’s media function and elevate its profile through compelling storytelling, media engagement and impactful media coverage.

Reporting to the Chief Marketing Officer, you will shape a coordinated, evidence-led approach to proactive media engagement and identify opportunities to promote the University's achievements across local, national and international media.