Digital & Socials Content Coordinator

Frontline Recruitment Group; Sydney; On-site; AUD 65,000 - 90,000; Full time

Job summary

Frontline Recruitment Group in Sydney is seeking a Digital & Socials Content Coordinator to produce engaging short-form content and coach franchisees in creating compelling videos. You’ll capture moments at events and behind-the-scenes activities, then craft reels and clips that boost brand reach.

The role focuses on producing content across three brands, managing calendars, and coaching agency owners to film, edit, and post with confidence. A dynamic, on-site team environment awaits in Sydney.

Qualifications

• Experience creating short-form content for yourself, creators, or brands.
• Ability to teach agency owners how to film, edit and post short-form content.

Responsibilities

• Create social content across 3 brands and manage monthly/weekly calendars for Instagram, TikTok, LinkedIn & YouTube Shorts.
• Edit videos in CapCut with hooks and captions; use trending sounds.
• Mentor franchisees on content creation and posting to raise quality and consistency.

Skills

Content creation

Video editing

Social media management

On-camera presence

Storytelling

Tools

CapCut

Meta Ads

LinkedIn Ads

Job description

Frontline Recruitment Group – Sydney CBD NSW

Full time|In person - on the ground with our team in offices based around Sydney

Every week, our team are out meeting clients, at events, team meetings and behind-the-scenes moments that help recruiters build their own businesses that change their lives.

Your job is to capture this - and to work with our franchisees to help coach them so they can create great content too. You'll make reels/videos that everyone wants to watch, and you'll teach our agency owners how to do the same. The kind of content that gets shared and talked about. The kind that makes our brands impossible to ignore.

Digital & Socials Content Coordinator

Full time|In person - on the ground with our team in offices based around Sydney

Every week, our team are out meeting clients, at events, team meetings and behind-the-scenes moments that help recruiters build their own businesses that change their lives.

Your job is to capture this - and to work with our franchisees to help coach them so they can create great content too. You'll make reels/videos that everyone wants to watch, and you'll teach our agency owners how to do the same. The kind of content that gets shared and talked about. The kind that makes our brands impossible to ignore.

What you'll own

Content creation & production

• Create social content across 3 brands, our corporate offices and franchise agencies
• Edit in CapCut -creating hooks, writing captions, using trending sounds
• Manage predominantly short-form video content across monthly and weekly content calendars for Instagram, TikTok, LinkedIn and YouTube Shorts
• Attend events to produce high-quality photography and short-form video content

Franchisee content mentorship (new)

• Mentor our franchisees on how to make great video content -training agency owners and their teams to film, edit and post their own short-form content confidently
• Build franchisees' comfort on camera and their instinct for what to post
• Set and track franchisee posting goals, giving hands‑on feedback to lift quality and consistency over time
• Occasional travel to franchise locations to film alongside owners as a live coaching moment -showing, not just telling

Strategy, platform management & reporting

• Execute our social strategy, managing multiple platforms and scheduling across multiple brands and accounts
• You’ll create content for ads and manage paid campaigns for Meta and LinkedIn advertising driving leads to our local agencies
• Manage posting in facebook groups, connecting and building community across 3 brands
• Analyse and report on performance, knowing what works and why, turning insights into recommendations and making those changes fast
• Report on what works and why, highlighting this in quarterly reports across both owned and franchisee-generated content
• Source and manage influencer relationships across the many industries we work in

Who you are

• You have demonstrated experience creating short‑form content for yourself, creators or brands and building a community and social following.
• You're comfortable on camera and you know how to make others comfortable on camera, especially first‑timers who are nervous about it
• An excellent storyteller - you know a good hook when you see one and how to create content that keeps attention
• You move quickly - you understand what's trending online each day, every week
• You edit well; you're a native on Instagram Reels and TikTok video
• You think like a creator - you know how to turn a business meeting into a snappy 15‑second video people want to watch, and you can teach someone else to see it that way too
• You're organised and meticulous - you manage and schedule multiple brands and platforms, coordinate video/photo shoots, and manage casual creator relationships

The role

You’ll work with a high‑growth brand in the early stages of a really exciting growth phase, the most proven successful recruitment franchise in ANZ, part of an international network of over 850 recruitment agencies globally. You'll report to the Head of Marketing and work closely with all our agency owners, their teams and franchises, not just to capture the behind‑the‑scenes of them building their business, but to help build their confidence and capability to capture it themselves.