Digital Marketing Specialist

ELEK Software - Electrical Power Systems Design; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work from Sydney CBD office

Competitive salary

Job summary

ELEK.com is seeking a Digital Marketing Specialist to support planning, executing, and optimizing digital campaigns across our software portfolio. This hands-on role focuses on running channels day to day, close collaboration with the Marketing Manager, product, and sales to ship high-quality, market-facing work.

You’ll own website, SEO, paid media, email, and social initiatives, using data to improve each campaign and drive measurable results for our engineering software products.

Qualifications

• Hands-on experience running digital marketing channels in a B2B software or SaaS environment.
• Owns tasks end-to-end—from brief to published output.
• Understands that different products/customers require different marketing approaches.
• Ability to work with imperfect information and minimal process.
• Practical, organized, and outcome-focused.

Responsibilities

• Execute digital marketing across multiple B2B software products (engineering/AI).
• Website updates, publishing, on-page optimisation.
• SEO, GEO and internal linking support.
• Paid campaigns across search and social (setup, monitoring, optimisation).
• Email marketing and nurture sequences (build, test, send, report).
• Organic social scheduling and community engagement.
• Reporting on channel performance using analytics tools.
• Maintain consistent messaging across digital touchpoints.
• Support Marketing Manager with sales/customer-facing materials.
• Improve self-serve acquisition and onboarding experiences.
• Collaborate with analytics and product signals to drive iteration.
• Share clear feedback on channel performance and required adjustments.

Skills

Hands-on digital marketing

End-to-end ownership

Data-driven optimization

Tools

SEO

Paid media

Email marketing

Analytics

Job description

Location: Hybrid work from our Sydney CBD office

About Us

ELEK.com is a leading provider of specialist engineering software used by professional and technical teams worldwide. Our products support complex, real-world workflows and are trusted by customers across multiple markets.

We're entering our next stage of growth, implementing AI in our products, sharpening how we go to market, improving how our products are understood and adopted, and building a more scalable commercial engine across our portfolio.

About the Role

We're looking for a Digital Marketing Specialist to support our Marketing Manager in planning, executing, and optimising digital marketing campaigns across our portfolio of engineering software products. This is a hands-on, execution-focused role centred on running and improving our digital channels day to day.

You'll work closely with the Marketing Manager and broader team to turn clear direction into high-quality, market-facing work across web, search, email, paid, and social. This role suits someone who enjoys being close to the product, shipping real work, and using data to make each campaign better than the last.

Key Responsibilities

Execute digital marketing activity across multiple B2B engineering and AI software products, including:

• Website and product page updates, publishing, and on-page optimisation
• SEO, GEO and organic content support (keyword research, metadata, internal linking)
• Paid campaigns across search and social (setup, monitoring, optimisation)
• Email marketing and nurture sequences (build, test, send, report)
• Organic social media scheduling and community engagement
• Reporting on channel and campaign performance using analytics tools
• Help maintain consistent messaging and positioning across digital touchpoints
• Support the Marketing Manager in producing sales and customer-facing materials
• Help improve self-serve acquisition and onboarding experiences
• Work with analytics and product signals to inform iteration and improvement
• Share clear, structured feedback on what's working across channels and where adjustments are needed

About You

You're a good fit for this role if you:

• Have hands-on experience running digital marketing channels in a B2B software or SaaS environment
• Are comfortable owning tasks end-to-end, from brief through to published output
• Understand that different products and customers require different marketing approaches
• Can work effectively with imperfect information and minimal process
• Are practical, organised, and focused on outcomes rather than activity

You enjoy working with clear direction, collaborating closely with the Marketing Manager, product, and sales, and seeing your work land in the market.

Bonus Points

• Experience with SEO and paid acquisition for sales-assisted software products
• Experience with producing video content - YouTube, TikTok, other social platforms.
• Exposure to self-serve SaaS marketing or onboarding flows
• Strong written communication and product storytelling skills
• Experience working in a small or scaling software company

What We Offer

• Competitive salary, based on experience
• Hybrid working from our Sydney CBD office
• A focused, low-bureaucracy environment with clear accountability
• The opportunity to work closely with the marketing team and have a visible impact
• A supportive team culture that values clarity, ownership, and execution