Digital Marketing Specialist

Maincode; Melbourne; On-site; AUD 65,000 - 90,000; Full time

Job summary

Maincode in Melbourne is seeking a Digital Marketing Specialist to raise awareness of Matilda, our Australian-made AI. You will write crisp copy, design clean assets, and run campaigns across paid and organic channels to reach the right users.

You are a stylish, practical marketer who hates jargon and thrives on turning awareness into engaged users through rapid testing and data-driven optimization. This role shapes how Australians discover Matilda and how Maincode grows locally.

Responsibilities

• Write crisp copy, design clean assets, set up campaigns, and track data to ensure growth.
• Manage digital footprint across organic and paid channels, reaching the right audience.
• Translate advanced AI capabilities into simple, practical use cases for everyday users.
• Skip slow planning cycles, test scrappy ideas, launch quickly and adjust based on results.

Job description

The Mission

We are building the future of Australian-made AI because we believe it is critical to this country. Our product is Matilda, and while it is exceptional, our single biggest challenge right now is that not enough people know it exists.

We are looking for a Digital Marketing Specialist who can change that. Your mandate is to ensure people know about Matilda, understand what it can do, and see how it helps them get things done. We need a quiet professional who loves the craft, executes with exceptional taste, and is deeply motivated by the impact of their work. You will be the foundational force driving awareness and growth for Maincode and Matilda.

What You’ll Do

• You will handle the actual work from start to finish, which means writing crisp copy, designing clean assets, setting up campaigns, and tracking the data to ensure we are actually growing.
• You will manage our digital footprint across organic and paid channels, figuring out exactly how to get Matilda in front of the right audience.
• A big part of this role is taking advanced AI capabilities and translating them into simple, stylish, and highly practical use cases that resonate with everyday users.
• You will skip the slow planning cycles to test scrappy and contemporary ideas, launching quickly and adjusting based on what works.

Who You Are

• You understand the stakes of building local AI infrastructure and are driven by the challenge of making it a recognised name.
• You have a visceral reaction to bad design and clunky marketing jargon, and you naturally maintain a stylish and contemporary aesthetic across every touchpoint.
• You are a humble professional who leaves your ego at the door and lets the quality of your output speak for itself.
• You care about actual traction and obsess over how to convert raw awareness into active and engaged users.

The Maincoder Spirit

Maincoders are driven by a singular purpose that goes far beyond just another job. We believe this is our country's time to shine, requiring a level of selflessness, dedication, and restlessness from everyone involved. For us to succeed in making Australian-made AI world class, we need people who are tireless, passionate, and completely devoted to the cause. We will always choose someone with spirit, passion, and a true love for what we are building over someone who is highly credentialed but uninspired, because while we can teach skills, we can never teach heart.