Digital Marketing Manager

Urban Rest; Sydney; On-site; AUD 100,000 - 130,000; Full time

Benefits offered by this job

Employee discounts

WFH day

Mental Health Leave

Volunteer days

Team socials

Career growth

Pet friendly office

Job summary

Urban Rest is seeking a Digital Marketing Manager to lead Australia's digital strategy across paid search, social, SEO, and CRM. The role focuses on growing demand from contracted travel partners and enterprise clients, working with Sales and the Commercial team to drive measurable commercial outcomes.

You will manage multi-market campaigns across Australia, New Zealand, and the UK, embed AI workflows, and deliver data-driven insights with dashboards to improve lead generation and direct

Qualifications

• 3+ years' experience in a digital marketing role.
• Proven success delivering commercial outcomes.
• Experience managing Google Ads, Meta Ads, and LinkedIn campaigns.

Responsibilities

• Own paid search and paid social strategy across four regions.
• Manage budget, bidding, targeting and testing to maximise ROI.
• Oversee SEO and GEO strategy for visibility.
• Collaborate with web and product teams on test variants.
• Embed AI workflows to optimise outcomes.
• Maintain dashboards and ROI attribution models.
• Lead CRM and digital communications planning and execution.
• Roll out B2B loyalty program and grow SEM database.
• Ensure CRM reporting is accurate and actionable.
• Present performance updates to stakeholders.
• Stay updated on best practices in paid media and CRO.

Skills

Digital marketing

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

SEO

CRO

GA4

Analytics

Data analysis

Stakeholder management

AI workflows

Tools

Salesforce Marketing Cloud

Google Tag Manager

Google Analytics

Job description

About The Business

Urban Rest is a high-growth flexible living operator and technology platform disrupting the serviced apartment and corporate housing space across APAC and Europe. The business focus is on owning the distribution layer for the contracted travel market into living assets, while delivering a consistent brand and guest journey through technology. Urban Rest also offers physical asset operation services that enable branded accommodation assets such as hotels to be managed with greater efficiency and distributed to contracted clients such as enterprise, government, insurance and SME clients. We provide the digital infrastructure and services that connect institutional living-sector assets and the contracted travel market at scale. Our mission is to make flexible living seamless.

• Employee, friends and family discounts at at Urban Rest properties
• One flexible work from home day per week when business allows
• Mental Health Leave days and Volunteer days available
• Regular team socials and events
• As the company grows, this role will provide plenty of room for career growth and progression
• We’re a social bunch and we strive to have a fun, friendly, and collaborative work environment
• Pet friendly (for house-trained and well-behaved pets) office in Office Suburb, close to public transport

Digital Marketing Manager

Location Sydney/Melbourne/Brisbane

Full Time $100k - $130k

About The Business

Urban Rest is a high-growth flexible living operator and technology platform disrupting the serviced apartment and corporate housing space across APAC and Europe. The business focus is on owning the distribution layer for the contracted travel market into living assets, while delivering a consistent brand and guest journey through technology. Urban Rest also offers physical asset operation services that enable branded accommodation assets such as hotels to be managed with greater efficiency and distributed to contracted clients such as enterprise, government, insurance and SME clients. We provide the digital infrastructure and services that connect institutional living-sector assets and the contracted travel market at scale. Our mission is to make flexible living seamless.

Benefits And Perks

• Employee, friends and family discounts at at Urban Rest properties
• One flexible work from home day per week when business allows
• Mental Health Leave days and Volunteer days available
• Regular team socials and events
• As the company grows, this role will provide plenty of room for career growth and progression
• We’re a social bunch and we strive to have a fun, friendly, and collaborative work environment
• Pet friendly (for house-trained and well-behaved pets) office in Office Suburb, close to public transport

About The Role

The Digital Marketing Manager is responsible for leading Urban Rest's digital marketing strategy across Australia, New Zealand and the United Kingdom, with a primary focus on growing demand from the contracted travel market. Reporting to the Director of Marketing, this role owns Urban Rest's digital performance across paid search, paid social, SEO, website optimisation, CRM and digital communications. Working closely with Sales, Account Management and the wider Commercial team, you will develop digital strategies that strengthen Urban Rest's presence with key customer segments including TMC’s, relocation providers, enterprise customers, government and SMEs.

You will be responsible for optimising Urban Rest's digital ecosystem to increase qualified demand, improve customer engagement and deliver measurable commercial outcomes. Success in this role will be measured through improvements in lead generation, website performance, digital campaign effectiveness, customer engagement and return on marketing investment.

Responsibilities

• Own Urban Rest’s paid search and paid social strategy, including budget administration and campaign optimisation, across our four global regions (Australia, New Zealand and the United Kingdom).
• Administer the performance marketing budget month-to-month, managing campaign bidding strategies, targeting, and testing to maximise return on ads spend and drive direct bookings.
• Oversee the SEO & GEO strategy for the Urban Rest website, developing content that drives visibility across these channels.
• Work cross-functionally with web and product teams to implement winning test variants and surface performance insights that drive commercial outcomes.
• Embed AI workflows and agents into existing systems to optimise and streamline performance outcomes.
• Establish a consistent performance reporting cadence across paid, CRM, and website channels, maintaining dashboards and attribution models that give clear visibility of ROI.
• Assist with design and execution of guest facing digital communications, including functional communications for Urban Rest’s a digital check-in solution to reduce first-arrival queries.
• Assist with the rollout of a B2B loyalty program, developing robust digital strategy to actively grow a database of small to medium enterprise businesses (SEMs).
• Maintain database hygiene and segmentation, grow the subscriber base through targeted acquisition and opt-in strategies, and ensure CRM reporting is accurate and actionable.
• Prepare and present performance updates and strategic recommendations to internal stakeholders on a regular basis.
• Stay across industry best practices and emerging trends in paid media, CRM, lifecycle marketing, and conversion optimisation to keep Urban Rest ahead of the curve

What Success Looks Like

In your first 90 days

• Complete a full audit of Urban Rest's digital marketing performance across paid, organic, website and CRM channels.
• Establish digital marketing dashboards and reporting cadence with agreed commercial KPIs.
• Identify and prioritise website optimisation opportunities that improve user experience and conversion.
• Deliver a roadmap for digital performance improvements across paid media, CRM and website optimisation.

By end of Year 1

• Deliver measurable improvements in qualified website traffic, direct bookings and digital conversion rates.
• Improve return on advertising spend through continuous optimisation and experimentation.
• Successfully implement scalable CRM and lifecycle marketing programs that improve customer engagement and retention.
• Embed data-driven decision making and AI-enabled workflows into the digital marketing function.

Essential

What We Look For

• 3+ years' experience in a digital marketing role with proven success delivering commercial outcomes.
• Demonstrated experience managing Google Ads, Meta Ads Manager and LinkedIn Campaign Manager.
• Strong knowledge of SEO, GEO, website optimisation and conversion rate optimisation (CRO).
• Hands-on experience with CRM and marketing automation platforms (Salesforce Marketing Cloud preferred).
• Advanced knowledge of Google Analytics (GA4), Google Tag Manager and digital reporting platforms.
• Experience managing performance marketing budgets and optimising return on advertising spend.
• Strong analytical and problem-solving skills with the ability to translate data into commercial action.
• Excellent stakeholder management skills and experience working across cross-functional teams.
• Comfortable adopting AI tools and automation into day-to-day marketing workflows.

Desirable

• Experience within hospitality, travel, accommodation or technology businesses.
• Experience managing multi-market or international digital marketing campaigns.
• Experience with website optimisation, A/B testing and customer journey mapping.
• Exposure to customer lifecycle marketing and marketing automation.
• Curious, commercially minded and comfortable operating in a high-growth environment.

Diversity & Inclusion

At Urban Rest, we extend our invitation to candidates from Indigenous, neurodiverse, disabled, international and diverse cultural backgrounds. Our commitment to fostering an inclusive workplace ensures that all applicants receive the necessary support and accommodations throughout the recruitment and onboarding process. We encourage candidates from various backgrounds to apply, as we value diversity and believe in creating an environment where everyone can succeed. Please let us know if you require any additional adjustments or support to help you through this process so you can shine as the best version of yourself.

• Ability to work independently and as part of a team in a fast-paced environment.