Digital Manager

Zenith Media Australia; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible working options

Global learning & development

Access to Marcel platform

Diversity & inclusion programs

Wellbeing support

Job summary

Zenith Media Australia is seeking an accomplished Digital Planning Manager to lead day-to-day digital strategy, planning and activation for a travel & hospitality client. You will oversee multi-market campaigns, collaborating with clients and internal teams to deliver best-in-class digital solutions.

The ideal candidate has 4-6 years’ experience in digital media planning across Social and Programmatic channels, with a strong grasp of Google Marketing Platform, Meta and TikTok, and proven

Qualifications

• Strong digital planning and activation experience across Social and Programmatic, with understanding of Search.
• Platform expertise across Google Marketing Platform, Meta, TikTok.
• Experience managing clients and teams across multiple markets or regions.
• Strong stakeholder management, communication and project management skills.
• Commercially minded, detail-oriented and solutions focused.

Responsibilities

• Lead day-to-day digital planning, activation and performance across a complex, multi-market business.
• Coordinate with clients and agency teams across regions to ensure consistency and efficiency.
• Translate data and insights into actionable recommendations for campaigns across platforms (Google, Meta, DV360, CM360, TikTok).

Skills

Digital planning

Activation experience

Campaign optimisation

Stakeholder management

Team coordination

Tools

Google Marketing Platform

Meta Ads Manager

DV360

CM360

TikTok Ads

Job description

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build, grow brands, and increase business profitability. So, we unlock opportunities for growth by placing consumer behaviour, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.

Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one, but the sum of all of us that make us great.

Our behaviours are: Be Bold, Be Kind, Be Better Together.

We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential:

• We offer progressive flexible working options to everyone at all levels – It’s not a policy. It’s behaviour led and reinforced through our values.
• Mental health & wellbeing is something we consider a priority – It’s championed by our own people internally and is a regular conversation.
• We have a lot of fun – we’re constantly looking at reinventing how we’re connecting with each other.

About the role

Imagine influencing where people stay, celebrate, explore and create memories. As a Digital Media Planner, you'll work with a portfolio of world-renowned hotel brands, delivering innovative digital media solutions that inspire travellers and drive growth. You'll collaborate with leading partners, leverage cutting-edge technology, and help shape campaigns that reach millions of consumers across the region.

We're looking for an established Digital Planning Manager (4-6 years’ experience) to join our Zenith agency working on a travel & hospitality client. Leading day-to-day digital planning, activation and performance across a complex, multi-market business. This role requires someone who can confidently manage client stakeholders and coordinate agency teams across multiple regions, ensuring consistency, efficiency and best-in-class campaign delivery.

The ideal candidate will have hands‑on experience across key digital platforms (Google, Meta, DV360, and CM360), strong campaign optimisation skills, and the ability to translate data and insights into actionable recommendations. Experience working on large-scale, multi-brand or multi-market accounts will be highly regarded.

Key requirements

• Strong digital planning and activation experience across Social and Programmatic, with understanding of Search.
• Platform expertise across Google Marketing Platform, Meta, TikTok
• Experience managing clients and teams across multiple markets or regions.
• Strong stakeholder management, communication and project management skills.
• Commercially minded, detail-oriented and solutions focused.

What you’re looking for

• A supportive and collaborative culture.
• Clients who are encourage innovative thinking and are open to be challenged.
• An opportunity to deepen your digital channel expertise and grow into an omnichannel activation and planning expert.
• Ambition to fulfil your career goals in a business large enough to accommodate them.

What we can offer you

Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world’s most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the benefits that come with our network offering:

• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing.
• A creative, lively and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach “working your way, with us!”
• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE, EmbRACE and Ecologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave (after 2 years of service).
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks (based on tenure) paid primary carer leave, secondary carer swap and Cub Care leave.
• Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs.
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.