Digital Content Producer

Football Australia; Sydney; On-site; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Flexible work arrangements

Birthday Leave

Study Leave

Wellbeing & Lifestyle leave

Paid Parental leave in addition to gov

Volunteer leave

Employee Assistance Program (EAP)

Partner discounts

Workplace Banking Program

Social Activities such as 5-a-side fut

Social Activities such as 5-a-side fut

Job summary

Football Australia is seeking a Digital Content Producer to lead social-first content across national teams, competitions and corporate brands. You will work within the Digital Content team to deliver video, written and digital content that grows audiences and strengthens fan connection.

The role supports live event coverage, website content and EDM communications, helping tell the stories of Australian football. A fast-paced environment and collaboration with stakeholders are essential.

Qualifications

• Experience in social media content production or sports media.
• Strong storytelling and copywriting abilities.
• Video production and editing experience using Adobe Creative Suite.
• Understanding of social media platforms, audiences and trends.
• Experience creating website and EDM content.

Responsibilities

• Create and publish engaging content across Football Australia's digital channels, driving audience growth and engagement.
• Produce video, photography and written content that strengthens fan connection with Football Australia's brands and teams.
• Deliver live and match-day social media coverage to enhance fan experience and reach.
• Write and publish website articles, features and editorial content to increase traffic and engagement.
• Create and distribute EDM campaigns to support audience growth, retention and conversion.
• Monitor content performance and platform developments to optimise results.
• Collaborate with internal stakeholders to deliver integrated campaigns aligned with strategic objectives.

Skills

Social media content creation

Storytelling & copywriting

Video production & editing

Email marketing content

Digital brand storytelling

Multi-task in fast-paced environments

Education

Bachelor's degree in Marketing, Communications, Media, Journalism or related field

Desirable: Sports Marketing / PR / Communications Degree

Tools

Adobe Creative Suite

Final Cut Pro

DaVinci Resolve

Job description

Purpose: To lead, promote, unite, develop and regulate football

Vision: To unite and elevate Australian football to become a world class, globally respected system to inspire our national, developing excellence at every level

Mission: Working with our stakeholders everyday – to build the capability, capacity and capital we need now and in the future - to transform every football dream into reality

To achieve the above, we live by our company values which are:

1. Welcome: Open doors, open minds, open hearts – and respect
2. Ready: Always ready, Always ahead
3. Connect: Together, united
4. Excel: Our best, every day in every way
5. Protect: Guarding the game, Securing the future

WHAT WE OFFER

At Football Australia we want to look after our people and below are just some of the many benefits of joining our team:

• Flexible work arrangements
• Birthday Leave
• Study Leave
• Wellbeing & Lifestyle leave
• Paid Parental leave in addition to statutory government offering
• Volunteer leave
• Employee Assistance Program (EAP)
• Partner discounts
• Workplace Banking Program
• Social Activities such as 5-a-side futsal

BACKGROUND AND PURPOSE OF THE ROLE

The Digital Content Producer is responsible for creating engaging, social-first content across Football Australia's national teams, competitions and corporate brands.

Working within the Digital Content team, this role produces video, written and digital content that grows audiences, drives engagement and strengthens fan connection. The role also supports live event and match-day coverage, website content and EDM communications, helping bring the stories of Australian football to life.

ROLE RESPONSIBILITIES

Key responsibilities include:

• Create and publish engaging content across Football Australia's digital channels, driving audience growth and engagement
• Produce video, photography and written content that strengthens fan connection with Football Australia's brands, competitions and national teams
• Deliver live and match-day social media coverage to enhance fan experience and reach
• Write and publish website articles, features and editorial content that increase website traffic and engagement
• Create and distribute EDM campaigns that support audience growth, retention and conversion
• Monitor content performance, audience trends and platform developments to continually optimise results
• Collaborate with internal stakeholders to deliver integrated campaigns and storytelling opportunities aligned with Football Australia's strategic objectives

KNOWLEDGE, SKILLS & EXPERIENCE

• Experience in social media, digital content production or sports media
• Strong content creation, storytelling and copywriting skills
• Video production and editing experience, including Adobe Creative Suite
• Understanding of social media platforms, audience engagement and digital trends
• Experience producing website and email marketing content
• Ability to work in a fast-paced environment and manage multiple priorities
• Knowledge of football or the Australian sporting landscape is highly regarded
• Relevant qualification in Marketing, Communications, Media, Journalism or a related field
• Experience in sport, media, entertainment or major events is desirable

Applications close on Friday 2 October 2026; however, we encourage you to apply early as Football Australia may commence the recruitment process and close applications ahead of the advertised deadline if a sufficient number of suitable applications are received.

Essential Requirements

• Working with Children / Working with Vulnerable People Check

Desirable Criteria

• Sports Marketing / PR / Communications Degree