Digital Campaign Director

Kindred; City of Melbourne; On-site; AUD 120,000 - 180,000; Full time

Job summary

Kindred in Melbourne is seeking a Director to own a Tier 1 client patch and deliver digital media campaigns across multiple channels. You will lead a team of activation managers and executives, plan campaigns with activation in mind, and be the trusted advisor to clients.

Autonomy is a hallmark of this role, with opportunities to leverage AI tools to work smarter, while maintaining a balanced approach to office and remote work.

Qualifications

• You've moved from planner to leading a team of activation specialists, or close to it.
• You're comfortable owning a patch and being the go-to for clients when issues arise.
• You want breadth across channels and sectors, not one narrow lane.
• You see AI as a tool to work faster, not a threat to figure out later.

Responsibilities

• Own an Tier 1 client patch and deliver digital media campaigns
• Lead, manage and grow a team of activation managers and executives
• Plan campaigns with activation in mind, not just hand off a brief
• Present data, measurement and results directly to clients
• Get hands-on when a client problem needs solving

Job description

Scale of a HoldCo, Flexibility of an Indie

Most people get one real shot at mentorship, right at the start, before they're expected to already know it. After that you're on your own to upskill, or you're not. This one runs differently: every new Director goes through a structured 16-week program covering every channel, the kind of formal training most people only get once, and never again after their first year.

The agency behind this Director opening is one of the country's largest independent media groups, big enough to run Direct Buys, BVOD, Programmatic, Paid Social, SEM and biddable work at real scale, small enough that directors still own their patch rather than sitting three layers from the client, and still clocking out at 5:30 sharp from home, or from the office.

Every new Director has the opportunity to go through a structured 16-week program covering the fundamentals of every channel, so if you're walking in as a specialist in one, you’d be enabled with the ability to lead all channels with a strong strategic oversight, beyond just sign-off on them. Teams here treat AI as a tool for working smarter and faster, and you’d be one of the very first to leverage their proprietary technologies to your advantage.

Depending on your expertise, experience, and cultural affinity, you’d be assigned to some of the biggest and well-known Australian household brands. You’d be planning with activation in mind, leading a team of managers and executives, presenting data and measurement, and using your experience and available tools to deliver campaigns that reflect the image of Australian household brands.

Autonomy is key in this role, and you're the trusted advisor for your clients, as much as your team. This is a level of autonomy that's genuinely rare to come by from a holding company.

What you'll own:

• Own an Tier 1 client patch and deliver digital media campaigns
• Lead, manage and grow a team of activation managers and executives
• Plan campaigns with activation in mind, not just hand off a brief and hope
• Present data, measurement and results directly to clients
• Get hands-on when a client problem needs solving

What good looks like:

• You've made the jump from planner to leading a team of activation specialists, or close to it
• You're comfortable owning a patch and being the one clients call when something needs solving
• You want breadth across channels and sectors, not another year deep in the one lane
• You treat AI as a tool for working faster, not a threat to figure out later

Are you 60-70% fit to the job?

We will require overseas applicant to have existing work rights in Australia. No sponsorship is available for this opportunity.