Digital Activation Manager

Publicis Groupe ANZ; Sydney; On-site; AUD 90,000 - 125,000; Full time

Benefits offered by this job

Publicis Groupe benefits

Global Marcel AI access

Learning & development programs

Diversity & inclusion programs

Job summary

Publicis Groupe ANZ is seeking an experienced media professional to lead end-to-end social, programmatic, and YouTube activation for Samsung Australia campaigns. You will manage setup, trafficking, optimisation, and budget delivery across major platforms, while developing data-driven audience strategies and ensuring brand safety.

You will collaborate with internal teams and client stakeholders, applying best-in-class measurement and governance.

Qualifications

• 3+ years hands-on experience with social and programmatic media buying.
• Proven experience activating and optimising YouTube campaigns.
• Knowledge of audience targeting, campaign measurement and performance optimisation.
• Experience with automated bidding solutions and data-led campaign management.
• Strong attention to detail around QA, governance and brand safety.
• Excellent communication and collaboration skills in cross-functional teams.
• Understanding of the Australian digital and programmatic media landscape.

Responsibilities

• Lead end-to-end social, programmatic and YouTube activation across Samsung Australia campaigns.
• Manage campaign setup, trafficking, optimisation, pacing and budget delivery within Meta, TikTok, X, Reddit and DV360.
• Drive YouTube campaign execution across formats including Masthead, Select, Auction, Non-Skip and Connected TV.
• Develop and optimise audience strategies using first-party data, remarketing, in-market, lookalike and custom intent audiences.
• Monitor campaign performance and implement data-driven optimisation recommendations.
• Ensure best practice in brand safety, quality assurance, governance and campaign taxonomy.
• Utilise advanced measurement and attribution solutions including Conversion Lift, Search Lift and Ads Data Hub.
• Partner with internal specialists and client stakeholders to deliver exceptional campaign outcomes.

Skills

Social media buying

Programmatic advertising

YouTube campaigns

Audience targeting

Campaign measurement

Automated bidding

QA governance

Brand safety

Communication

Collaboration

Australian market knowledge

Job description

Company Description

Publicis Groupe is a world leader in marketing communication and digital business transformation driven through the alchemy of data, creativity, media, and technology. Our connected platform of companies and capabilities is more than an operational framework - it’s a cultural model we've built to unite our people in a collaborative way of thinking and working.

Publicis Groupe is a world leader in marketing communication and digital business transformation driven through the alchemy of data, creativity, media, and technology. Our connected platform of companies and capabilities is more than an operational framework - it’s a cultural model we've built to unite our people in a collaborative way of thinking and working.

We've built a dedicated team to support the scale, ambition, and pace of Samsung - one of the world's most influential brands. This is an opportunity to work alongside a world-class team of specialists, tackle complex challenges, and shape innovative, people-first marketing that reaches millions of consumers every day.

You'll join a connected community, united by a shared purpose: creating meaningful experiences that drive real impact. As part of one high-performing, integrated team, you will collaborate across disciplines and markets, and continually push the boundaries of what's possible. At the heart of it is a culture built on togetherness, excellence, integrity, resilience, and humanity. Local by design, human-first by nature, and ready to move at the Speed of Samsung.

Overview

We've built a dedicated team to support the scale, ambition, and pace of Samsung - one of the world's most influential brands. This is an opportunity to work alongside a world-class team of specialists, tackle complex challenges, and shape innovative, people-first marketing that reaches millions of consumers every day.

You'll join a connected community, united by a shared purpose: creating meaningful experiences that drive real impact. As part of one high-performing, integrated team, you will collaborate across disciplines and markets, and continually push the boundaries of what's possible. At the heart of it is a culture built on togetherness, excellence, integrity, resilience, and humanity. Local by design, human-first by nature, and ready to move at the Speed of Samsung.

What key accountabilities does this role have?

• Lead end-to-end social, programmatic and YouTube activation across Samsung Australia campaigns.
• Manage campaign setup, trafficking, optimisation, pacing and budget delivery within Meta, TikTok, X, Reddit and DV360.
• Drive YouTube campaign execution across formats including Masthead, Select, Auction, Non-Skip and Connected TV.
• Develop and optimise audience strategies using first-party data, remarketing, in-market, lookalike and custom intent audiences.
• Monitor campaign performance and implement data-driven optimisation recommendations.
• Ensure best practice in brand safety, quality assurance, governance and campaign taxonomy.
• Utilise advanced measurement and attribution solutions including Conversion Lift, Search Lift and Ads Data Hub.
• Partner with internal specialists and client stakeholders to deliver exceptional campaign outcomes.

What are the key skills and requirements for this role?

• 3+ years’ hands‑on experience with social and programmatic media buying.
• Proven experience activating and optimising YouTube campaigns.
• Knowledge of audience targeting, campaign measurement and performance optimisation.
• Experience with automated bidding solutions and data-led campaign management.
• Strong attention to detail, particularly around QA, governance and brand safety.
• Excellent communication skills and confidence presenting results and recommendations. You are a strong collaborator, who has a proactive nature and positive mindset.
• Understanding of the Australian digital and programmatic media landscape.
• A strong collaborator, with curiosity and a proactive nature and positive mindset.
• Exposure working across a Tier 1 tech, retail, or mobile client (nice to have), ideally within a multi‑market team structure (also a nice to have, but not essential).

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [e-mail]; your personal information will be kept confidential.