Digital Activation Executive

Publicis Groupe Holdings B.V; Sydney; On-site; AUD 70,000 - 110,000; Full time

Benefits offered by this job

Wholeself program

Flexible work approach — PublicisLibér

Marcel AI Platform access

Marcel Classes

Career Conversations

Job summary

Spark Foundry, part of Publicis Groupe, seeks a Digital Activation Executive in Sydney to lead search and social activations for market-leading brands. You will work with experienced media specialists and stay across industry trends, platform developments and new digital opportunities.

The role offers exposure to a broad digital media landscape, reporting, and opportunities to advance in a high-performing team within a global network.

Qualifications

• 1–2 years experience in a search & social role in a media agency or in house.
• Experience across Word, PowerPoint and Excel.
• Experience using Google Ads, Microsoft Ads, Meta, TikTok, Reddit.

Responsibilities

• Respond to client briefs with line-manager support and build search & social recommendations.
• Smooth implementation and delivery of search & social campaigns.
• Accurate and timely reporting with insights and recommendations.
• Identify and implement optimisations to meet campaign KPIs.
• Lead and be accountable for output of the Coordinator.

Skills

Search & social experience

Microsoft Office

Google Ads

Meta (Facebook)

TikTok

Reddit

Job description

At Spark Foundry we bring HEAT to brands, Higher Engagement, Affinity and Transaction. Engagement with consumers, customers and stakeholders, affinity with brands, and transactions, that materially impact our client’s businesses. Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape, a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do.

In order to bring this vision to life, we seek alignment around key values from our talent. Diverse thinkers with diverse thinking—what we call Allsorts—are essential to tackle challenges through the lens of different disciplines and perspectives. To succeed at Spark, you must thrive on the belief that great ideas are only great if they work. It’s not enough to be new, cool, or interesting; our solutions must drive business results. You need to embrace both the art and the evidence—right and left brain, imagination and activation, insight and technology in the pursuit of big ideas that are forensically measured. If you are motivated by these values, we welcome you to apply to become a Sparkie.

Company description

At Spark Foundry we bring HEAT to brands, Higher Engagement, Affinity and Transaction. Engagement with consumers, customers and stakeholders, affinity with brands, and transactions, that materially impact our client’s businesses. Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape, a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do.

In order to bring this vision to life, we seek alignment around key values from our talent. Diverse thinkers with diverse thinking—what we call Allsorts—are essential to tackle challenges through the lens of different disciplines and perspectives. To succeed at Spark, you must thrive on the belief that great ideas are only great if they work. It’s not enough to be new, cool, or interesting; our solutions must drive business results. You need to embrace both the art and the evidence—right and left brain, imagination and activation, insight and technology in the pursuit of big ideas that are forensically measured. If you are motivated by these values, we welcome you to apply to become a Sparkie.

Overview

#LI-AN1

Role Overview

This is an exciting opportunity for a Digital Activation Executive to join a high-performing team.

The role has a strong search & social focus, giving you the opportunity to build and deepen your expertise across search & social activation while gaining exposure to the broader digital media landscape.

You’ll work in a fast-paced environment alongside experienced media specialists, with opportunities to stay across broader industry trends, platform developments and emerging digital media opportunities. This is a great role for someone looking to develop their search & social skill set while working on a market-leading brand and gaining exposure to sophisticated digital media activity.

Roles & Responsibilities

Key role in client relationship and service, engaging line managers when required in a timely fashion, ensuring no basic errors. This includes:

• Response to client briefs with the support of line manager and building search & social media recommendations that achieve strong client outcomes.
• Smooth implementation and delivery of search & social campaigns
• Accurate and timely reporting, with the development of clear insights and recommendations.
• Identify and Implement optimisations to ensure campaigns deliver against campaign KPIs.
• Responsible and accountable for output of the Coordinator in the team.

Team & Communication

• Developing strong working relationships with their immediate team and wider digital activation team.
• Full ownership of day to day workflow on tier 1,2 & 3 clients, engaging line managers when required in a timely fashion and ensuring no basic errors.
• Developing strong working relationships with manager and able to manage upwards when required.
• Excellent communication skills with close monitoring & escalation of issues in a timely manner.

Client

• Timely and professional client communication (for example: answering a client email within 24 hour with a courtesy response on all that require additional time).
• Strong relationship with day to day stakeholders.
• Lead client contact on tier 2 and tier 3 clients, providing key updates to clients, delivering reporting meetings, leading WIPs.

Technical

• Understand the search & social ecosystem.
• Experience in data analysis and strong reporting ability
• Keeps up to date with industry trends and beta products for testing.

What you'll bring

• 1-2 years experience in a search & social role in a media agency or in house.
• Experience across the following platforms: Microsoft Office including Word, PowerPoint and Excel
• Experience using any of the following platforms: Google ads, Microsoft ads, Meta, TikTok, Reddit.
• Basic understanding and working knowledge of Australian Media Landscape
• Relatively good understanding and working knowledge of digital marketing/advertising.

Additional information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via ***********@publicisgroupe.com; your personal information will be kept confidential.