Data Strategy Director

Publicis Groupe; Melbourne, Sydney, Brisbane; On-site; AUD 180,000 - 250,000; Full time

Benefits offered by this job

Wholeself program

Publicis Liberté flexibility—working你的

Marcel AI Platform access

Marcel Classes (15,000+ learning)

Job summary

Publicis Groupe’s Digitas division seeks a senior Data Strategy Director to unlock growth by translating customer data into actionable strategies across CRM, loyalty, and measurement. You will partner with clients and cross‑functional teams to shape journeys, loyalty programs, and data‑driven growth opportunities.

You’ll design frameworks for measurement, experimentation, and reporting while mentoring analysts and advocating AI‑driven insights to senior stakeholders.

Qualifications

• Experience across customer strategy, CRM, loyalty, and analytics.
• Ability to translate data into business outcomes and actionable recommendations.
• Experience presenting to senior stakeholders and influencing decisions.
• Knowledge of experimentation, measurement, and test‑and‑learn methodologies.
• Familiarity with CDPs, CRM ecosystems and digital analytics tools.
• Strong commercial acumen and growth opportunity identification.
• Excellent presentation, storytelling and collaboration with cross‑functional teams.

Responsibilities

• Lead customer, CRM and loyalty strategy development across complex business challenges.
• Translate data into strategic recommendations and opportunities.
• Design measurement frameworks and reporting approaches demonstrating business impact.
• Guide audience segmentation, lifecycle strategies and personalisation.
• Collaborate with data, tech, media, creative and experience teams to connect insights.
• Present data-led narratives to senior stakeholders and executives.
• Identify opportunities for AI-enabled innovation in analytics.

Skills

Customer strategy

CRM

Loyalty

Customer analytics

Marketing effectiveness

Storytelling

Stakeholder management

AI in analytics

Tools

Google Analytics 4

Power BI

Tableau

CRM platforms

Customer Data Platforms

SQL

Job description

Company description

Consumer habits are anything but linear and attention must be earned. At Digitas, we understand that to break through, brands must be surprising, entertaining, and authentic.

Driven by imagination and fueled by deep cultural, consumer, and business insights, we craft impactful creative experiences across every medium — from integrated campaigns, gaming, and physical experiences to full-length feature films.

We earn the right for brands to be part of their customers’ networks. We drive growth with our amazing clients through our capabilities in Consulting, Products & Platforms, Customer Engagement, and Digital Media.

Part of Publicis Groupe and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.

Digitas — The Networked Experience Agency.

Overview

We’re looking for a Data Strategy Director to help organisations unlock growth through deeper customer understanding, smarter decision-making and more connected customer experiences. This is a senior opportunity for someone who thrives at the intersection of strategy, analytics, CRM and customer experience.

You’ll partner with clients and multidisciplinary teams to transform customer, behavioural and performance data into commercially impactful strategies. From shaping customer journeys and loyalty programs to designing measurement frameworks and identifying new growth opportunities, you’ll play a key role in helping brands make more informed, customer‑centric decisions.

Responsibilities

What you’ll do

• Lead customer, CRM and loyalty strategy development across complex business challenges.


• Translate customer, marketing and performance data into clear strategic recommendations and actionable opportunities.


• Design measurement frameworks, experimentation programs and performance reporting approaches that demonstrate business impact.


• Guide audience segmentation, personalisation and customer lifecycle strategies.


• Work with data, technology, media, creative and experience teams to connect insights across channels and touchpoints.


• Present compelling data‑led narratives and recommendations to senior stakeholders.


• Identify opportunities for innovation using emerging AI and data capabilities.


• Mentor analysts and foster a culture of curiosity, collaboration and continuous learning.

Qualifications

What we’re looking for

You may come from a consulting, agency, customer strategy, CRM, analytics or marketing effectiveness background. Most importantly, you’re able to connect data to business outcomes and communicate complex ideas in a way that inspires action.We’re keen to hear from people who bring:

• Strong experience across customer strategy, CRM, loyalty, customer analytics or marketing effectiveness.


• Expertise in customer segmentation, lifecycle strategy, personalisation and customer value optimisation.


• Experience developing data‑led recommendations for senior business stakeholders.


• Knowledge of experimentation, measurement and test‑and‑learn methodologies.


• Familiarity with customer data platforms, CRM ecosystems and digital analytics tools.


• Strong commercial acumen and the ability to identify growth opportunities.


• Excellent presentation, storytelling and stakeholder management skills.


• Curiosity about the role of AI in customer intelligence, analytics and decision‑making.

Technologies & capabilities that will help you succeed

Experience with tools and platforms such as:

• Google Analytics 4


• Power BI


• Tableau


• CRM platforms


• Customer Data Platforms


• SQL


• Marketing analytics and performance measurement technologies


• Experience with predictive modelling, customer lifetime value, propensity modelling, churn analysis or next‑best‑action frameworks will be highly regarded

Additional information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.


• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — \"working your way with us.\"


• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.


• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.


• A culture of open feedback and support to reach your goals through our Career Conversations program.


• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.


• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.


• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.


• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.


• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.


• A workplace that stands together to provide a more open, supportive, and recovery‑forward culture for all employees with life‑threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/


• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [e-mail]; your personal information will be kept confidential.