Customer Growth Lead

Immutable; Sydney; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

ESOP

Hybrid work in Sydney

Lunch provided

USD 500 WFH allowance

Internet stipend USD 600/year

Remote team events USD 75/quarter

Health & wellbeing allowance USD 800

EAP counselling 24/7

ClassPass subsidy

Novated leasing (AU)

Growth education allowance USD 1,350

Job summary

Immutable is seeking a Customer Growth Lead to own performance marketing end-to-end for a portfolio of game studios. You will run paid campaigns, set up ad networks and lifecycle programs, and build scalable growth playbooks.

This high-ownership, autonomous role reports to leadership and operates in a Sydney-based, hybrid work model. Ideal candidates bring hands-on growth experience in adtech, e-commerce, or gaming, with a strong track record of data-driven allocation, lifecycle marketing, and a

Qualifications

• Hands-on performance and paid marketing experience with campaigns you’ve owned end-to-end.
• Experience setting up and optimising ad networks or user acquisition channels.
• End-to-end growth craft across paid, lifecycle, email and launch.
• Comfort owning a budget and making data-led allocation decisions.
• Lifecycle and retention marketing experience across email and CRM.
• Fluency with martech tooling and onboarding customers onto growth products.

Responsibilities

• Plan, launch and optimise paid acquisition campaigns for game studios.
• Set up, tune and manage ad networks and user acquisition channels end-to-end.
• Design and run launch growth plans for studio partners.
• Own email, CRM and lifecycle programs to retain and re-engage players.
• Onboard studios onto Immutable's Audience growth products.
• Own a budget, track performance, and reallocate spend based on data.
• Build repeatable growth playbooks that scale across multiple studios.

Skills

Performance marketing

Paid media

Lifecycle marketing

Email marketing

CRM

Budget ownership

Data-driven

Autonomy

Job description

About Us

Immutable is the world's fastest-growing game platform, built to power the next generation of games. We aim to drive the next evolution of gaming, combining performance, digital ownership and cutting-edge technology to help games grow and succeed. At the intersection of AI-driven analytics, high-performance growth tools, and seamless digital ownership, our technology helps studios attract, engage, and scale player communities.

Founded in 2018, Immutable is one of Australia's fastest companies to reach unicorn status, raising more than AUD $400M+ with a valuation of AUD $3.5B. Today, more than 700 games are building on Immutable, and industry leaders like Ubisoft have chosen us as their partner for the future of gaming.

Over 6 million players use Immutable Passport, our unified identity enabling frictionless cross-game experiences, and our Immutable Audience platform has become the fastest-growing SaaS product line in our history. We’re scaling rapidly, backed by a global team of creators, engineers, and gamers united by one mission: to build the most valuable growth layer in gaming and redefine how games launch, scale, and succeed.

About The Role

Immutable is on a mission to help more games launch, grow and monetise successfully, and our Customer Growth team is central to that. We have built a modern martech stack for game studios, and now we need genuine, hands‑on growth expertise to run it. We are looking for a Customer Growth Lead to own performance marketing end-to-end for a portfolio of game studios, running paid campaigns, setting up and optimising ad networks, and building the lifecycle programs that keep players coming back. This is a high-ownership, high-autonomy role with a direct line to leadership. You will operate independently in your region, shape how studios grow on Immutable, and help build a growth engine that scales across the business. Gaming experience is ideal, but if you have run real growth in adtech, e-commerce or retail, your craft will transfer. We are hiring an operator who does the work, not an advisor.

You'll Be Empowered To

• Plan, launch and optimise paid acquisition campaigns for game studios.
• Set up and tune ad networks and user acquisition channels end-to-end.
• Design and run launch growth plans for studio partners.
• Own email, CRM and lifecycle programs that retain and re‑engage players.
• Onboard studios onto Immutable's Audience growth products.
• Own a budget, track performance, and reallocate spend based on data.
• Build repeatable growth playbooks that scale across multiple studios.

We’d Love You To Bring

• Hands‑on performance and paid marketing experience: you have personally run and optimised campaigns and owned the numbers.
• Practical experience setting up and optimising ad networks or user acquisition.
• End-to-end growth craft across paid, lifecycle, email and launch.
• Comfort owning a budget and making data‑led allocation and optimisation calls.
• Lifecycle and retention marketing experience across email and CRM.
• Fluency with martech tooling and onboarding customers onto growth products.
• High autonomy and ownership: you run your patch and drive your own outcomes.
• Strong communication and influence: you can build trust and represent Immutable credibly.
• Comfort using AI daily to move faster on copy, creative, reporting and optimisation.

Bonus Points For

• Gaming industry or games UA background.
• Experience across adtech, e-commerce or retail growth at pace.

Here is a snapshot

• We commit to paying globally competitive base salaries and contributions to a long-term fund
• Sharing our products' success through Employee Stock Options ESOP
• Our flexible working model blends the best of both worlds: Sydney-based employees enjoy hybrid 3 days a week in our vibrant head office, while remote team members can work from home or utilise access to global office hubs via a WeWork All-Access pass
• Lunch is ordered fresh every day in our friendly office in Sydney CBD
• Quarterly End of Cycle Celebration Awards and Dinner
• USD $500 WFH allowance to set up your home office
• USD $600 per annum to put toward your internet and phone usage.
• USD $75 per quarter for remote employees to celebrate with local team members
• We also support our US Employees with Medical and 401K Insurance
• Our Australian Employees can avail of Novated Leasing, save money by paying for your car using pre & post-tax dollars
• Levelling up your growth
• We offer up to USD $1,350 per annum for any classes, courses or events to support your growth and development
• Enjoy access to free online courses via Udemy
• Helping you thrive
• Enjoy USD $800 per year to put toward your health and wellbeing
• Get 24/7 access to unlimited counselling for you and your family when you need it through our EAP Service
• Monthly subsidy and discounted rate with ClassPass, including a 1-year free membership to Breethe
• Leave when you need it the most:
• New parents receive 12 weeks of paid leave in our gender-neutral offer. The birthing parent also gets an additional 6 weeks of leave for rest and recovery leading up to and after birth. We also offer Miscarriage Leave and extra leave for IVF treatments
• Enjoy 2 additional paid annual leave days at the end of the year
• Birthday you get a paid day off
• Additional Information:
• Immutable is committed to building and fostering an inclusive, diverse workplace. We believe in incorporating everyone's perspectives and experiences as this has been a significant driver of our success so far.
• We are a 2026 Circle Back Initiative Employer. This means a human reviews every application and we commit to responding to every applicant.

Join us in shaping the future of gaming!

Join us in shaping the future of gaming!