Customer Engagement Executive - Temporary

Puig Asia Pacific; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid working model

Summer Fridays (1pm finish)

Product allowance

Discounts

Job summary

Puig Asia Pacific is seeking a Customer Engagement Manager to develop and implement local 360-degree marketing strategies across all consumer touchpoints in Sydney. You will build brand awareness, advocacy and drive conversion while working with brand teams and retail partners to maximize ecommerce opportunities.

This ongoing full-time, hybrid role focuses on digital-first campaigns, earned media, CRM initiatives and regional insights to shape local marketing programs for Rabanne, Carolina

Qualifications

• 3+ years in media, PR, brand management or marketing with digital and traditional channels
• Degree holder in Marketing / Digital Marketing, Business Administration or similar
• Strong communications and interpersonal skills
• Strong analytical and critical thinking skills
• Proven project management ability and multitasking

Responsibilities

• Develop 360-degree consumer marketing plans for local markets
• Support paid media activation focusing on digital and social channels
• Collaborate with brand teams and retail partners to maximise ecommerce opportunities
• Lead CRM initiatives to drive traffic and loyalty with partners
• Identify local insights to tailor campaigns by brand DNA and local needs
• Track and report on KPIs, media performance and budget in collaboration with global teams

Skills

Media planning

Brand management

Digital marketing

CRM

Marketing analytics

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Excel

PowerPoint

Job description

Puig is a home of Love Brands within a family company that furthers wellness, confidence and self-expression while leaving a better world. For more than a century, our entrepreneurial spirit and passion for creativity have made us a challenger in the premium beauty industry.

With 17 Love Brands across Fragrance and Fashion, Makeup and Skincare, we create stories that connect with people's emotions and are powered by a global team of over 13,000 passionate professionals. Our Oceania portfolio includes global brands such as Rabanne, Carolina Herrera, Jean Paul Gaultier, and Penhaligon's.

Who we are

Puig is a home of Love Brands within a family company that furthers wellness, confidence and self-expression while leaving a better world. For more than a century, our entrepreneurial spirit and passion for creativity have made us a challenger in the premium beauty industry.

With 17 Love Brands across Fragrance and Fashion, Makeup and Skincare, we create stories that connect with people's emotions and are powered by a global team of over 13,000 passionate professionals. Our Oceania portfolio includes global brands such as Rabanne, Carolina Herrera, Jean Paul Gaultier, and Penhaligon's.

The Opportunity

Reporting to the Customer Engagement Manager, the Customer Engagement Manager is responsible to support the development of local 360-degree marketing strategies across all consumer touchpoints, build brand awareness, brand advocacy and conversion to sales.

Please note this is an ongoing full-time temporary arrangement engaged through our employment agency partner.

What you'll get to do

360 Consumer Marketing Plans

• Support new launches and brand pillars, working under the guidance of the Customer Engagement Manager and brand teams to adapt/develop 360 consumer marketing plans to meet local needs & opportunities.

• Support activating the paid media strategy with a focus on digital and social media.

• Report back to global teams on best practices and post campaign analysis.

• Identify local insights and turn them into customised consumer marketing programs for each of the brands according to their DNA, to drive the local business.

• Support with the media implementation in market with agency partner, adapting global media strategies to fit local market reality.

• Collaborate with brand teams and retail partners to maximise E-commerce opportunities and support on the programs (emails, visibility, social channels, sampling…)

Earned Media/Social Influencers strategy

• Support in developing impactful and disruptive PR strategy to drive mass earned media outcomes.

• Integrate Earned media and social influencers as part of all 360 strategies.

• Collaborate with Customer Engagement Manager and local PR agency to define on-brand social influencer strategy to generate continuous content and maximise reach in the appropriate social circle base: tiered strategy at all levels of the influence pyramid, PR events strategy, seeding etc.

• Identify on-brand tactics to amplify influencers content with paid media.

• Track metrics and KPI’s (social listening), analyse performance to report back to global teams. with PR results and press clippings

Customer Relationship Management

• Support the Customer Engagement Manager to install CRM as a strong traffic and loyalty driver in the region.

• Execute the local CRM strategy with retail partners, based on local priorities and market maturity.

• In charge of setting up the assets and copy for each campaign with Brand Executive validation.

• Propose and test new CRM initiatives to recruit and retain and create best practices across the Region.

• Prepare regular reports and analysis to understand CRM database evolution and consumers behaviour.

Customer Market Insights

• Identify local insights and turn them into customised consumer marketing programs for each of the brands according to their DNA, to drive the local business.

• Proactively build consumer understanding through data sources and proximity to retail.

• Use consumer understanding to recommend relevant short-term marketing and retail levers.

Budget & Financial Admin

• Raise and manage Purchase Orders across media, PR and CRM activities in line with approved budgets.

• Liaise with media and PR agencies to ensure timely submission of invoices

• Track campaign spend across brands and maintain updated budget trackers.

• Support month-end financial reconciliation.

We'd love to meet you if you have

• 3+ years' experience in a media, PR, brand management or similar marketing experience in traditional marketing and digital-centric consumer marketing strategies: Social, digital, advertising, CRM, online.Beauty/Luxury/FMCG/Media agency background highly regarded

• Degree holder in Marketing / Digital Marketing, Business Administration or similar

• Strong communications and interpersonal skills.

• Strong analytical and critical thinking skills.

• Strong project management skills, able to multitask.

• A sense of style, be attentive to detail and love to stay on top of latest trends in beauty, lifestyle, fashion, travel.

• Advanced Word, Excel, and PowerPoint skills

• High level of energy, passion, and forward-thinking mindset

We welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview.

What you'll love about us

• Collaborative, high-performing, and welcoming work culture - we connect and celebrate regularly!

• A range of learning and development opportunities

• An international company with plenty of opportunities to grow

• Hybrid working model: 3 days in office, 2 days work from home

• Range of employee benefits: Summer Fridays (1pm finish), bi-annual product allowance, discounts, and many more!