Customer Advocacy Manager - Apj

Veeam Software, Inc.; Hobart; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Vacation days

Medical insurance

Wellbeing allowance

Volunteer hours

EAP counselling

Car allowance

Job summary

Veeam Software, Inc. is seeking a dynamic Customer Advocacy Manager in Hobart to lead our customer advocacy program.

You will build strong relationships with key customers, develop a portfolio of advocates, and coordinate compelling stories for testimonials, case studies, and events. Collaborating with sales, marketing, engineering, and alliances, you will transform customer success into strategic brand assets, drive campaigns, and manage NDA engagements.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent experience.
• B2B technology marketing experience and knowledge of customer marketing.
• Strong organizational and project management skills.
• Excellent written and verbal communication with storytelling ability.
• Ability to influence without hard sell and engage customers effectively.
• Strong problem-solving and decision-making abilities.
• Able to multitask in fast-paced environments with energy and drive.
• Experience managing a customer advocacy program and meeting quarterly goals.

Responsibilities

• Build and nurture relationships with key customer advocates to turn them into champions for Veeam.
• Develop a strategic portfolio of customer brands for case studies, testimonials, and events.
• Manage references, NDA engagements, and advocacy assets for sales/marketing.
• Collaborate with sales, marketing, customer success, engineering, and alliances to identify standout stories.
• Coordinate interviews, craft narratives, and oversee reviews of advocacy content (stories, quotes, videos).
• Drive marketing campaigns using customer voices to strengthen brand credibility.
• Track usage of advocacy assets across formats to maximize impact.
• Oversee creation of professional video testimonials and other assets.
• Serve as a trusted advisor to enable sales/marketing through advocacy.

Skills

Customer advocacy

Relationship management

Content storytelling

Project management

Stakeholder communication

Strategic partnerships

B2B marketing

Channel partners

Advocacy program management

Education

Bachelor's degree in Marketing/Communications/Business

Job description

Job Description

Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.

About the job

Are you passionate about building strong relationships and showcasing customer success stories that inspire and drive impact? Veeam is looking for a dynamic Customer Advocacy Manager to take the lead in creating powerful connections between our brand and the incredible customers who trust us to protect their data.

In this role, you’ll be the leader of Veeam’s customer advocacy program—developing a portfolio of advocates who are ready to share their experiences, celebrate their achievements, and promote Veeam as a trusted partner in data and cyber resiliency. Whether it’s spotlighting their success at industry events, crafting compelling narratives for testimonials, or enabling peer-to-peer engagements, you’ll be the driving force behind amplifying the voices of our customers.

You’ll collaborate across teams, including sales, marketing, engineering, and alliances, to identify customer stories that inspire and resonate. This is your chance to turn customer success into a strategic advantage and make a real impact on Veeam’s brand. If you’re creative, relationship-driven, and thrive on celebrating success, this is the role for you!

What You’ll Do

• Build Relationships That Matter: Cultivate and nurture lasting connections with key customer advocates, transforming them into champions for Veeam.
• Create a Portfolio of Stars: Develop a strategic portfolio of high-profile customer brands that can be celebrated in case studies, testimonials, and at industry events.
• Lead the Charge on Advocacy: Manage and maintain a database of public and private references, including advocates for peer-to-peer and NDA engagements, to drive value for sales and marketing.
• Collaborate Across Teams: Partner with sales, marketing, customer success, engineering, and alliances to identify standout customer stories and grow the advocate pool.
• Showcase Success Stories: Coordinate customer interviews, craft compelling narratives, and oversee the review and approval process for advocacy assets like success stories, quotes, and videos.
• Drive Impactful Campaigns: Leverage customer voices in marketing campaigns, PR, AR, and field activities to strengthen brand trust and credibility.
• Track and Optimise: Monitor the use of advocacy assets across all formats, ensuring they deliver maximum impact for Veeam’s brand and sales initiatives.
• Produce High-Quality Content: Oversee supplier contracts and manage the creation of professional video testimonials and other advocacy assets.
• Be the Trusted Advisor: Serve as a go-to resource for sales and marketing teams, helping them harness the power of customer advocacy to support their goals.
• Innovate and Grow: Lead operational efficiency projects and explore new ways to elevate Veeam’s customer advocacy program.
• If you’re ready to turn customer success into a celebration, amplify their voices, and make a lasting impact on Veeam’s brand, we want you on our team! Join us and help shape the future of customer advocacy.

What You’ll Bring

Are you ready to bring your talents to a fast-paced, innovative team where you’ll make an impact every day? Here’s what we’re looking for:

• Education & Experience: A Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (or a combination of education and experience that proves you’re ready to shine).
• Industry Expertise: Marketing experience in the B2B technology space, especially within customer marketing—this is your chance to turn your knowledge into action.
• Organisational Rockstar: You’ve got top-notch organisational skills and project management expertise, keeping campaigns running smoothly and on schedule.
• Communication Pro: Exceptional verbal and written communication skills, with the ability to craft compelling narratives and connect with customers and colleagues alike.
• Persuasive Power: Soft selling skills that allow you to inspire and influence without hard pressure—customers love working with you!
• Problem-Solving Guru: Strong decision-making skills and the ability to tackle challenges with creative solutions.
• Multitasking Master: Thrives in fast-paced environments and knows how to juggle multiple projects without breaking a sweat.
• Driven & Enthusiastic: You’re results-oriented, passionate about what you do, and bring energy to every task you take on.
• Strong understanding of the roles played by alliance partners, distributors, system integrators, etc., in the channel market is highly preferred
• Experience managing a customer advocacy program is required
• Proven ability to manage advocacy pipelines, hit deadlines, and exceed quarterly goals to drive business growth.

What You’ll Get

• 20 annual vacation days, plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
• Private medical insurance and income protection during illness or injury
• Annual wellbeing allowance and flu vaccination vouchers
• Discounted HCF corporate health insurance
• Free, confidential counselling and coaching via EAP
• Superannuation contributions via salary sacrifice
• Car allowance for eligible field sales roles
• Salary sacrifice options for portable electronic devices (phones, laptops, tablets)
• Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning

#LI-SM2

Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.

Personal data collected during the recruitment process will be processed in accordance with our , which explains how your information is collected, used, and handled in connection with hiring activities. By applying for this position, you consent to this processing.

By submitting your application, you confirm that the information provided, including any supporting documents, is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification may result in disqualification from consideration or, if discovered after employment begins, termination of employment.