CRM & Ecommerce Lead — Loyalty, Growth & Retention

Haus (Of) Chain; Victoria; On-site; AUD 90,000 - 120,000; Full time

Job summary

Haus of Chain is seeking a hands-on CRM & eCommerce Specialist to own the customer lifecycle post-purchase and drive the website's performance. You will collaborate with the GM to turn retention strategies into impactful campaigns and a high-converting online store.

The role requires 5+ years in CRM or lifecycle marketing, with proven success in driving retention, CLV, and revenue via email, SMS, and loyalty initiatives; Klaviyo experience is essential.

Qualifications

• 5+ years of hands-on experience in CRM or customer lifecycle roles.
• Experience in e‑commerce (lifestyle, fashion etc).
• Proven track record of driving retention, repeat purchase and customer lifetime value.
• Hands-on experience with Klaviyo and other platforms.
• Strong data analysis, segmentation, and marketing automation skills.

Responsibilities

• Own the loyalty program end-to-end, from reward setup to member communications.
• Manage email and SMS communications from segmentation through to automation.
• Map and optimize the customer journey to grow lifetime value.
• Oversee day-to-day eCommerce site performance, content briefing, and conversion-focused merchandising.

Skills

CRM

Email Marketing

Loyalty Programs

Data Analysis

A/B Testing

Tools

Klaviyo

Job description

Haus of Chain is seeking a hands-on CRM & eCommerce Specialist to own the customer lifecycle post-purchase and drive the website's performance. You will collaborate with the GM to turn retention strategies into impactful campaigns and a high-converting online store.

The role requires 5+ years in CRM or lifecycle marketing, with proven success in driving retention, CLV, and revenue via email, SMS, and loyalty initiatives; Klaviyo experience is essential.