Creative Strategist (Organic Social)

Matchbox; Melbourne, Sydney; Hybrid; AUD 70,000 - 100,000; Full time

Job summary

Blinq is seeking a Creative Strategist focused on organic social to own day-to-day content across LinkedIn, X, Instagram and TikTok for our B2B and B2C software and direct-to-consumer products. You’ll shape voices for executives and craft posts that readers read, watch and share.

This is an early-career role with real ownership, feedback from the Head of Marketing, and close collaboration with motion/design teams.

Qualifications

• Excellent creative writing with personality.
• Curiosity about internet culture and online communities.
• Taste and brand instinct in messaging and visuals.
• Strategic thinking and openness to data for decision making.
• Drive and follow-through to own and deliver projects.

Responsibilities

• Develop posts, recurring series, and campaigns that tell Blinq’s story.
• Write posts, captions, carousels and scripts across platforms for various audiences.
• Adapt voice and formats to LinkedIn, X, Instagram and TikTok per platform.
• Identify audiences, benchmark brands and conversations relevant to customers.
• Bring product stories to life with timely, useful content.
• Build executive media brands through distinctive formats for leaders.
• Plan and publish a varied content calendar with cross-functional collaboration.
• Coordinate with designers and content producers; briefing and feedback.
• Test, measure and learn from performance to improve future work.

Skills

Creative writing

Internet culture

Brand instinct

Strategic thinking

Drive and follow-through

Tools

AI tools

Canva

iPhone footage

Job description

Creative Strategist (Organic Social) at Blinq | Matchbox | MatchboxExploreJobsBlog# Creative Strategist (Organic Social)BlinqHybrid • Melbourne, Victoria; Sydney, New South WalesFTE## Role OverviewWhat is Blinq?Blinq is building the fastest, most intuitive way to share who you are and remember who you meet. What started as the world’s #1 digital business card is now the starting point for over 50 million new relationships a year - and growing at unicorn pace.Our vision is to build the world’s intelligence layer for professional relationships - one that remembers for you, prompts when it matters, and keeps you in play. If that’s the kind of scale and ambition you want to be part of, you’re in the right place.Learn more about what we’re building at Blinq: https://blinq.me/Why You’ll Love It Here* Rapid growth: Doubling ARR every few months, expanding our product surface, and rapidly building our team across Sydney, San Francisco, Melbourne, and New York.* Well-resourced: $45m+ raised from the likes of Blackbird, Touring Capital, Hubspot Ventures, and Square Peg - we’re continuously investing in the people and tools that fuel our mission.* A rare moment to join: We’re hitting an inflection point - big enough to have momentum, small enough for you to shape the journey.* Customers love it: 140k+ reviews and a 4.9/5 rating on the App Store - people around the world rely on Blinq to make that first interaction count.* We work in person, on purpose: We believe creativity and energy are better face-to-face - so we spend 3 days a week in the office and the rest where you work best.Brand & Product Marketing at BlinqBrand & Product Marketing at Blinq is where story, strategy, and product come together. This team shapes how the world understands what we are building, why it matters, and how it fits into people’s real lives and workflows. We translate product innovation into clear, compelling narratives across launches, webpages, campaigns, and sales moments, making sure every touchpoint feels intentional and human. If you love turning complex ideas into sharp positioning, building brands people remember, and helping great products find their place in the world, this is where you will do your best work.Your RoleWe’re looking for an excellent creative writer with original ideas, a sense of humour and great visual taste to shape how Blinq shows up online.As our Creative Strategist focused on organic social, you’ll own day-to-day content across LinkedIn, X, Instagram and TikTok for our B2B and B2C software and direct-to-consumer physical products. You’ll also create content for our executives, helping each person build a distinctive voice and a reason for people to follow.You’ll notice things, make unexpected connections and turn good ideas into work people read, watch and share. This is an early-career opportunity with real ownership, regular feedback and support from the Head of Marketing and our creative team.What You’ll DoCome up with ideas worth making. Develop posts, recurring series, mini campaigns and creative projects that tell Blinq’s story. Know who each idea is for and what it should achieve.Create content across the customer journey. Write posts, captions, carousels and video scripts that build awareness, support consideration and conversion, and encourage adoption and retention. Adapt the voice, format and message to each platform.Get close to our audiences. Explore tech companies, benchmark brands and online communities. Learn the conversations, language and problems that matter to our customers, including audiences that are new to you.Move quickly on culture. Spot emerging trends and conversations, judge whether they fit our brand and audience, and bring an original angle to timely content.Bring the product to life. Stay close to releases and how customers use Blinq. Find fresh, useful and unexpected ways to tell stories about new and existing features.Build executive media brands. Get to know our leaders’ views, experiences and voices. Develop posts and recurring formats that give each person a distinctive point of view.Own an interesting content calendar. Plan, coordinate and publish a varied mix of ongoing stories, launches, experiments and spontaneous moments. Consider how the work fits together across the feed.Help make the work look great. Source visual references, write clear briefs and give thoughtful feedback to motion designers, brand designers and our content producer. Make simpler assets yourself using AI tools, Canva or iPhone footage.Test, learn and improve. Explore platform behaviour and test hooks, formats and ideas. Measure each piece against its purpose, from reach, shares and watch time to traffic or sign-ups, and use the results to guide what comes next.Work with creators. Help identify and brief influencers or creators for occasional collaborations that fit the audience and idea.Room for Your Own IdeasThat could mean taking a camera onto the street to ask people about their most awkward introductions, testing wonderfully odd ways to use Blinq, or launching a weekly meme series about networking. If you’ve got an idea for a good story, we want you to pitch it and help make it happen.What You’ll BringYears of experience matter less than how you write, think and create. Graduates and people with personal projects, freelance work or unconventional backgrounds are welcome.Excellent creative writing. You find a fresh angle, write with personality and make a product interesting. You have a sense of humour and know when to use it.Curiosity about internet culture. You enjoy discovering what’s happening online and finding your way into new communities. You can learn an unfamiliar audience’s world quickly.Taste and brand instinct. You recognise strong writing and visuals, source useful references and explain why an idea fits. You care about the overall story a brand tells.Strategic thinking and openness to data. You can explain who an idea is for, why it might work and how you would judge the result. You’re willing to change your mind.Drive and follow-through. You bring ideas without waiting to be asked, move quickly and keep projects organised. You take feedback well and care about making the next piece better.How You’ll Work and GrowYou’ll work closely with the Head of Marketing to set priorities and develop your judgement, alongside our motion and brand designers, content producer and paid creative strategist. You’ll own the day-to-day work with regular feedback and creative support.This is a chance to build a career across brand, content and product marketing, becoming a confident representative of Blinq. Over time, there may be scope to explore longer-form editorial, interviews or a podcast.What Success Looks LikeA consistent, varied content calendar with a clear audience and purpose behind each piece.Writing and creative ideas that give people a reason to notice, follow and engage with Blinq.Distinctive executive content grounded in each leader’s real views and experiences.Clear briefs and productive collaboration with the creative team.Evidence that audience feedback and performance results are improving the next round of work.