Creative Social Media Manager

THE LORRI; City of Melbourne; On-site; AUD 60,000 - 90,000; Full time

Job summary

The Lorri, a growing Melbourne brand, is seeking a creative social media enthusiast to own and shape our online voice. You will manage Instagram, TikTok and other channels, plan content, and collaborate with the team to bring fresh ideas to life in-store and online.

You should be confident filming and editing short-form video, stay on trend, and build relationships with local creators. This role offers freedom to experiment and help grow an expanding brand across Melbourne.

Qualifications

• Experience managing social channels and creating brand-aligned content.
• Strong sense of branding with the ability to create natural, non-corporate content.
• Comfortable filming and editing short-form video for platforms like Instagram and TikTok.

Responsibilities

• Manage The Lorri's Instagram, TikTok and other social platforms.
• Plan and maintain a consistent social media content calendar.
• Film and edit Reels, TikToks, stories and short-form content.
• Regularly visiting our stores to capture fresh content
• Creating engaging content around our food, team, stores, launches and events
• Keeping up with current trends, sounds and content styles and adapting them to The Lorri
• Reaching out to influencers and content creators for collaborations
• Building and maintaining relationships with influencers and local creators
• Organising influencer visits, gifting and promotional opportunities
• Brainstorming marketing campaigns, giveaways, activations and collaborations

Skills

Social media management

Video editing

Content creation

Influencer outreach

Tools

Canva

Premiere Pro

Final Cut Pro

TikTok

Instagram

Job description

The Lorri, a growing Melbourne brand, is seeking a creative social media enthusiast to own and shape our online voice. You will manage Instagram, TikTok and other channels, plan content, and collaborate with the team to bring fresh ideas to life in-store and online.

You should be confident filming and editing short-form video, stay on trend, and build relationships with local creators. This role offers freedom to experiment and help grow an expanding brand across Melbourne.