Creative Copywriter

Bellroy; Melbourne; Hybrid; AUD 70,000 - 95,000; Full time

Job summary

Bellroy is seeking a curious copywriter to tell compelling stories behind performance and design. You’ll craft email concepts, signage, social captions and ads, partnering with marketing and product teams to bring campaigns to life with clarity and flair.

With 3+ years in copywriting and a strong sense for consumer brands, you’ll ask questions, chase precise messaging, and obsess over every word to connect with our global audience across channels.

Qualifications

• Mid-weight copywriter with at least 3 years of experience.
• Calibrated on consumer brands and deep product understanding of carry and softgoods.
• Ask questions frequently to uncover core messages.
• Solid understanding of SEO and UX, plus strong motivation to craft unique phrases.
• Comfortable proposing ideas and encouraging outside-the-box thinking.
• Every word counts and has purpose.

Responsibilities

• Concept email ideas.
• Craft in-store signage.
• Charm our social community.
• Create click-worthy ads.
• Spark brainstorms.
• Collaborate with marketing and product teams to bring product releases or seasonal campaigns to life.

Skills

Copywriting

Brand storytelling

SEO basics

UX practices

Human psychology

Job description

At Bellroy, we geek out (unashamedly) on performance and technology, but balance it out by embracing the beauty of design, the good in humanity and what the surf is doing. We have stories – inspired by interesting humans, insights and a-ha moments – to tell, and we’re looking for a copywriter to help us tell them.

You’ll work in our Creative Team to concept email ideas, craft in-store signage, charm our social community, create click-worthy ads, spark brainstorms and much more. You would practice your perspectives to put yourself in our customers’ shoes and speak directly about the things they care about. And you’ll work with our marketing and product teams to bring product releases or seasonal campaigns to life with flair.

If you’re a curious being with a conceptual brain and a commanding way with words, we’d love to hear from you.

IN A NUTSHELL...

At Bellroy, we geek out (unashamedly) on performance and technology, but balance it out by embracing the beauty of design, the good in humanity and what the surf is doing. We have stories – inspired by interesting humans, insights and a-ha moments – to tell, and we’re looking for a copywriter to help us tell them.

You’ll work in our Creative Team to concept email ideas, craft in-store signage, charm our social community, create click-worthy ads, spark brainstorms and much more. You would practice your perspectives to put yourself in our customers’ shoes and speak directly about the things they care about. And you’ll work with our marketing and product teams to bring product releases or seasonal campaigns to life with flair.

If you’re a curious being with a conceptual brain and a commanding way with words, we’d love to hear from you.

YOU COULD BE THE ONE IF YOU...

• Are a mid-weight copywriter with at least 3 years of experience
• Are calibrated on consumer brands and like to dive deep on how products work (experience with carry and softgoods would hold you in good stead - pardon the pun)
• Ask questions. A lot of questions. You aren’t afraid to ask “why?” as many times as it takes to get to the heart of things
• Have a decent understanding of SEO and UX practices, a deep understanding of human behaviour, and strong-as-hell motivation to find the phrase no other brand has used before
• Are comfortable throwing ideas at the wall, and encouraging others to think outside the box
• Know just what it means to make every. single. word. count.

IF YOU WERE HERE LAST WEEK, YOU MIGHT HAVE...

• Written product page copy that delivers the guts of what that product can do, who it's for, and how our global audience may best understand it (in their native language)
• Worked with the social media team to plan upcoming content, brainstorm ideas, then written some captions to match
• Written a bunch of ad headlines for an evergreen travel campaign
• Answered a carry die-hard’s question on Reddit with a thoughtful, informative response
• Written three script concepts for an upcoming video ad campaign
• Internally questioned the temptation of using superlatives to describe a product, and worked hard to find some tangible proof points to get the message across instead
• Reviewed and approved search ad copy for the digital marketing team.

LOCATION & HOURS

This is a full-time role based at our Collingwood office in Melbourne, with hybrid working arrangements.

Start date: We're ready when you are!

WHY WORK FOR BELLROY?

At Bellroy, it takes a wonderfully diverse crew to make everything tick. We’re a close-knit group of thinkers and makers from over 25 different countries, each contributing unique skills to achieve our shared vision. We believe that embracing diverse backgrounds and perspectives is key to staying agile and resilient. So, even if your experience isn’t an exact match, but you feel you have something special to contribute, we’d love to hear from you.

Bellroy is committed to making our hiring process accessible to everyone, including individuals with disabilities. If you need reasonable accommodations at any stage—whether it’s applying, interviewing, completing pre-employment testing, or otherwise participating in the selection process—please contact us at *******@bellroy.com. Include your full name, the best way to reach you, and the type of accommodation you need to support you throughout the application process. We’re here to help and ensure you have the best possible experience.