Content Strategy Lead – Australia (SEO & Growth)

Pan Asia Group; Australia; On-site; AUD 80,000 - 100,000; Full time

Job summary

A leading content and marketing organization in Australia is seeking a Content Strategist to define the content strategy and ensure alignment with business goals. This role involves conducting content audits, developing editorial calendars, and managing content creation workflows. The ideal candidate should have a Bachelor’s degree and at least 5 years of relevant experience, along with proficiency in SEO and analytical tools. Join us in enhancing our content's impact across various channels.

Qualifications

• 5+ years of experience in content marketing, journalism, or a content leadership role.
• Proven expertise in SEO principles.
• Strong analytical skills with experience using tools like Google Analytics.

Responsibilities

• Conduct content audits and audience research for strategy development.
• Define content standards, style guides, and best practices.
• Partner with marketing for SEO and content distribution strategies.
• Track and analyze key content metrics for effectiveness.
• Manage content creation workflows among teams.

Skills

Content strategy development

SEO expertise

Analytical skills

Understanding of content management systems

Education

Bachelor's degree in Marketing, Journalism, Communications, or related field

Tools

Google Analytics

SEMrush

Job description

A leading content and marketing organization in Australia is seeking a Content Strategist to define the content strategy and ensure alignment with business goals. This role involves conducting content audits, developing editorial calendars, and managing content creation workflows. The ideal candidate should have a Bachelor’s degree and at least 5 years of relevant experience, along with proficiency in SEO and analytical tools. Join us in enhancing our content's impact across various channels.