Consumer Analyst

Imperial Brands; Sydney; Hybrid; AUD 70,000 - 110,000; Full time

Job summary

Join a forward-thinking global FMCG company as a Consumer Analyst, where your passion for data will drive marketing strategies and product development. In this permanent, full-time role, you'll analyze complex consumer data, uncover insights, and collaborate with cross-functional teams to shape the brand's future. Enjoy a hybrid working arrangement, competitive salary, and generous benefits, including five weeks of annual leave and a commitment to diversity and inclusion. This is your opportunity to thrive in an innovative environment that values your contributions and supports your career growth.

Benefits

Hybrid working arrangement

Competitive salary + Super

Annual bonus

Five weeks of annual leave

Training and development

Generous parental leave policy

Sponsored social events

Diversity & Inclusion initiatives

Qualifications

• 2-5 years experience in brand or consumer insights analytics.
• Strong analytical abilities with large datasets.
• Proficiency in analytical and visualization tools.

Responsibilities

• Analyze consumer data sets to identify trends and insights.
• Translate data into actionable insights for marketing strategies.
• Collaborate with teams to align insights with strategic goals.

Skills

Data Analysis

Consumer Insights

Statistical Tools

Excel

SQL

Python

R

Power BI

Tableau

Education

Data Science

Marketing Analytics

Consumer Research

Tools

Excel

SQL

Python

R

Power BI

Tableau

Job description

The Role

Are you passionate about turning data into actionable insights? Do you enjoy uncovering patterns in consumer behaviour to help drive strategy, marketing, and innovation? We’re seeking a Consumer Analyst for a permanent, full-time role to join our close-knit brand team at our Sydney Norwest office. Experience in brand, marketing, or consumer insights analytics will be valuable for this role.

In this role, you will have the opportunity to shape the future of our brand by creating business cases for creative product development initiatives. If you enjoy out-of-the-box thinking, have an analytical mindset, and are keen to work collaboratively across teams, we want to hear from you. This is an exciting time to join Imperial Brands, a global FMCG business supported by 25,000 employees.

At Imperial Brands, we are embarking on an exciting transformation journey that offers unparalleled opportunities. Wherever you join us, you’ll have the freedom to explore your ambitions, develop your skills, and thrive within a global organization.

Principle Accountabilities

1. Data Analysis & Reporting

• Analyze complex consumer data sets from multiple sources (e.g., sales data, customer feedback, CRM, digital engagement metrics).
• Use statistical tools and techniques to identify trends, preferences, and behavioural patterns.
• Develop dashboards, reports, and visualizations to communicate findings effectively across the business.

1. Consumer Insights

• Translate data into meaningful insights that inform marketing campaigns, product development, pricing strategies, and customer experience.
• Collaborate with research and product teams to interpret survey results, focus group findings, and qualitative data.

1. Segmentation & Modelling

• Build and maintain consumer segmentation models to target high-value audiences and personalize outreach.
• Support predictive modeling efforts to forecast consumer demand and churn risk.

1. Market Trends & Benchmarking

• Monitor external trends and competitor activity to identify shifts in consumer expectations.
• Benchmark performance against industry standards and provide context for internal performance metrics.

1. Stakeholder Engagement

• Work closely with cross-functional teams—including marketing, sales, product, and digital—to align insights with strategic goals.
• Present findings and recommendations to both technical and non-technical audiences.

Skills and Experience Required

• 2–5 years of experience in brand, marketing, or consumer insights analytics, preferably within retail, FMCG, eCommerce, or digital platforms.
• Strong analytical abilities with a proven track record of working with large, complex datasets.
• Proficiency in analytical and visualization tools such as Excel, SQL, Python, R, Power BI, or Tableau.
• Educational or professional background in data science, marketing analytics, consumer research, or a related field.
• Excellent communication skills, with the ability to turn data into compelling business insights and a passion for understanding consumer behavior.

What We Offer

• Hybrid working arrangement.
• Competitive salary + Super + Annual bonus + Five weeks of annual leave.
• Training and development to support your career growth.
• Generous and inclusive parental leave policy supporting all parents and careers.
• Sponsored social and team events with celebrations.
• Diversity & Inclusion initiatives and programs.

At Imperial, we offer opportunities to grow, learn, innovate, and be part of our purpose to create a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

About Us

We are a truly international company, the fourth largest in our industry, operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our culture is driven by a challenger mindset, constantly questioning the status quo, where people can bring their best selves to work. Our agility and collaboration drive our ambitions, innovation, and success, supported by award-winning development programs that create exciting career opportunities for all. We are committed to diversity and inclusion globally and locally. As a policy, Imperial Tobacco or its subsidiaries never request or require payment during any recruitment process.Full-time Australian working rights are required.

Everyone Belongs

Everyone belongs at Imperial. We welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientations, religions, beliefs, and neurodivergence. We ensure fair and equal consideration for all applicants. Please contact us at [e-mail] if you need support with your application or interview process.