Category Manager - Private Brands (Hardlines)

Amazon; Sydney; On-site; AUD 150,000 - 210,000; Full time

Benefits offered by this job

Dogs At Work program

Commuter benefits

Subsidised health insurance

Job summary

Amazon Australia’s Retail team seeks a Private Brands Category Manager to own end-to-end commercial performance of Amazon’s own-brand products in Australia. The role requires deep commercial acumen, full P&L ownership, and data-driven decision making to improve profitability and customer value.

You will drive pricing, inventory, and marketing strategies, lead cross-functional teams, and act as a subject matter expert, coaching peers while embracing AI and new technologies in a fast-paced,

Qualifications

• 5+ years in retail, operations, product, or program management with negotiations and delivering results.
• Bachelor's degree, or 3+ years professional experience; strong data analysis and P&L ownership.
• Experience with Excel and large data sets; pricing, promotions, and inventory management.

Responsibilities

• Drive P&L performance and develop growth strategies with data-driven decisions.
• Shape pricing strategy and build out promotional strategies with partner teams.
• Own inventory ordering and inventory health to ensure optimal in-stock levels.
• Own the customer experience across your portfolio and drive CX metrics improvement.
• Partner with marketing and program teams to develop, execute brand-building campaigns and growth.
• Embrace AI and new technologies to enhance decision-making and efficiency.
• Build trust with diverse teams and drive alignment to deliver results.
• Coach colleagues and contribute to team knowledge development.

Skills

P&L ownership

Data analysis

Pricing strategy

Inventory management

Cross-functional leadership

Excel

SQL

Private label / own-brand

Education

Bachelor's degree

Tools

Excel

SQL

Data reporting tools

Job description

Amazon Australia's Retail team is looking for a Private Brands Category Manager to join us as we continue growing and setting new standards in e-commerce for Australian customers. In this role, you will own the end-to-end commercial performance of Amazon's own-brand products - from identifying market opportunities and building go-to-market strategies, to launching, scaling, and optimising brands that deliver exceptional value to customers.

This is a strategic, hands-on role requiring deep commercial acumen, full P&L ownership, and the ability to conduct sophisticated analysis that drives strategic business decisions. Unlike traditional category management roles focused on third-party vendor partnerships, this position centres on growing Amazon's proprietary brands, requiring a blend of brand strategy, commercial execution, and strong cross-functional stakeholder management. You'll need to be comfortable working with multiple metrics and KPIs, conducting complex analysis, and making data-driven decisions that directly impact profitability and customer experience.

As a Private Brands Category Manager, you'll be a passionate advocate for customers while driving your category's success through pricing strategy, inventory management, marketing execution, and strong relationships with internal teams and cross-functional partners. You'll also act as a Subject Matter Expert in your field, coaching and developing team members and peers.

A successful Private Brands Category Manager will:

• Enjoy a high degree of ownership: Own the P&L, drive ranging and pricing strategy, and identify operational efficiencies across your portfolio.
• Drive commercial performance through data: Go beyond reviewing data to proactively dive deep into metrics, uncover opportunities, build financial models, and develop actionable strategies that improve profitability and customer value.
• Own inventory and ordering strategy: Manage ordering decisions and inventory health to ensure optimal in-stock levels.
• Build and execute go-to-market strategies: Develop and execute launch plans for new-to-AU products, including pricing positioning, marketing campaigns, and promotional strategies that drive awareness and conversion.
• Champion customer experience (CX): Own the end-to-end customer experience for your brands, from product detail page quality, to reviews, ratings, and post-purchase satisfaction. Continuously improve CX metrics.
• Excel at stakeholder management: Drive success through others by building strong relationships and influencing cross-functional teams. Navigate ambiguity and align diverse stakeholders.
• Embrace a growth mindset: Demonstrate resilience, curiosity, and a genuine appetite for continuous learning, including Amazon's ways of working such as document-led meetings and a culture of high-velocity decision making.
• Technology & AI Adoption: Embrace AI and new technologies, diving into Amazon's tools and systems quickly and confidently.
• Thrive in a fast-paced environment: Demonstrate strong organisational skills and effectively prioritise competing demands across multiple workstreams.

There are also a great range of benefits that make Amazon a great place to work, including our popular Dogs At Work program which has been proven to lower stress and boost morale and is now running successfully in our corporate offices around Australia.

Our commuter benefits scheme allows employees to save on the cost of getting to and from work while Amazon also offers subsidised health insurance for employees and their dependents on top of salary continuance (income protection), and life insurance.

Amazon has all kinds of jobs for all kinds of people, and prides itself on hiring individuals with all types of background and experiences and celebrates diversity of leadership and thought as a key component in its mission to create the most customer-centric company in the world.

This position requires full-time in-office presence 5 days per week at our CBD location.

Key job responsibilities

• Drive P&L Performance: Develop growth strategies, manage the P&L making data-driven decisions, improve operational efficiency, and enhance customer experience. Strong data skills are expected.
• Pricing & Promotion Strategy: Shape pricing strategy, and work with partner teams to build out a promotional strategy.
• Inventory & Ordering Strategy: Own inventory ordering and inventory health.
• Customer Experience Ownership: Own the customer experience across your portfolio and drive CX metrics improvement.
• Marketing & Brand Growth: Partner with marketing and program teams to develop and execute brand-building campaigns. Own the marketing strategy for your categories and drive awareness, consideration, and loyalty.
• Technology & AI Adoption: Embrace AI and new technologies. Leverage automation and AI-driven insights to enhance decision-making and operational efficiency.
• Stakeholder Management & Cross-Functional Leadership: Build trust and drive alignment across diverse teams to deliver results.
• Develop Team Capabilities: Act as a subject matter expert, coach colleagues, and contribute to team knowledge development.

A day in the life

Your day will be dynamic and collaborative, balancing strategic thinking with hands‑on execution. You'll analyse brand and P&L performance, review inventory health and ordering decisions, and develop creative go-to-market strategies that drive results. Expect to move between deep analytical work, cross-functional stakeholder meetings, and commercial strategy development. You might start the morning reviewing weekly sales performance against plan, move into a pricing strategy session, and end the day collaborating with the marketing team on an upcoming product launch campaign.

About the team

We are a passionate group of professionals dedicated to reimagining retail through customer‑focused innovation. The Private Brands team is focused on creating high‑quality, great‑value products that customers love - building brands from the ground up and continuously innovating to meet evolving customer needs. Our team thrives on diverse perspectives, collaborative problem‑solving, and a commitment to continuous learning. We believe in empowering individuals to make meaningful impacts that transform how Australians shop online.

Curious about what it's really like to be a Category Manager at Amazon Australia? Watch Rachael share her experience at Amazon:

• 5+ years of retail, operations, product or program management, or business management/consulting with negotiations and delivering results experience
• Bachelor's degree, or 3+ years of professional or military experience
• Experience with financial analysis and P&L ownership
• 3+ years of with Excel experience
• Experience managing large data sets and utilizing to drive performance and process improvements
• Knowledge of Excel and extracting data through varied reporting tools in order to drive and influence business decisions
• Experience managing the end‑to‑end product life cycle as a product manager
• Experience influencing multiple stakeholders and leading cross functional teams across geographies and business units
• Experience managing and quantifying improvements in customer experience or value for the business resulting from research outcomes
• Experience in retail, project management, supply chain, inventory management, sourcing, finance and/or consulting
• Strong proficiency in Excel and/or SQL for data analysis and reporting
• Experience in pricing strategy, promotional planning, and inventory management
• Experience in private label, own‑brand, or FMCG commercial roles
• Understanding of brand strategy, positioning, or consumer insights

Acknowledgement of country:

In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

IDE statement:

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.