Category Implementation Manager

Endeavour Group; City of Yarra; On-site; AUD 100,000 - 140,000; Full time

Benefits offered by this job

Exclusive discount card for Endeavour/

Health and wellbeing programs

Learning and development opportunities

Discounts with partner brands

Job summary

Endeavour Group in Australia seeks a Category Implementation Manager to drive adoption of AI-driven Range Review capabilities across BWS and Dan Murphy's teams. You’ll bridge technology with front-line category execution and guide commercial squads through change.

With a background in retail buying or category management and strong communication skills, you’ll design engaging training, measure engagement, and act as SME to translate data into practical actions for range optimization.

Qualifications

• Bachelor’s degree in business, commerce, HR, or communications.
• Several years in retail buying or category management.
• Strong communication skills for cross-functional engagement.

Responsibilities

• Serve as an AI literacy change agent and translate data into practical habits.
• Design and deliver engaging training programs for new platforms.
• Partner with Change Management to embed role clarity and momentum.
• Develop localized implementation plans to scale range tools.
• Identify friction points and convert skepticism into advocacy.
• Track KPIs and ensure high user adoption across teams.
• Provide feedback to developers for usable enhancements.
• Prioritize future features based on field feedback.
• Validate range recommendations and reporting outputs with stakeholders.

Skills

Change management

AI literacy

Stakeholder engagement

Communication

Retail buying knowledge

Education

Bachelor's degree in Business, Commerce, HR, Communications, or related field

Job description

About Us

Let's create a more sociable future together.

At Endeavour, we’re totally into what we do. With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, we love to bring people together. Together we share our passion for our products and industry; it’s what inspires us to dream big, and continue to create new experiences for our customers and teams across Australia. If you thrive on positive energy, we want to meet you!

About The Role

• Love what you do and leave your mark
• Bring your commercial & change management experience to this critical role
• 2 Year Fixed Term opportunity, Sydney or Melbourne based

As a Category Implementation Manager within our Commercial Buying stream, you will be the ultimate change agent and strategic bridge between our technology and Range and Space squads and the front-line category teams.

Your role is critical: you will drive the seamless adoption, understanding, and commercial success of our new AI-driven Range Review capabilities.

By leveraging your deep category knowledge, you will demystify new tools, guide your peers through the change curve, and ensure our new range optimization technologies deliver outstanding, customer-centric results.

Sound good? Read on.

Here’s a Snapshot Of The Responsibilities

• Serve as an AI Literacy Change Agent for the commercial business, translating complex data intelligence into practical, everyday habits that elevate the team's digital confidence.
• You will design and deliver highly effective engagements, tailored training programs, and practical resources that ensure commercial squads are fully equipped and excited to run their range cycles using new platforms.
• Partner closely with Change Management specialists to design and embed role clarity, maintain team momentum, and keep commercial stakeholders connected to the overarching transformation vision.
• Develop and execute localized implementation plans that minimize disruption and rapidly scale the utilization of new range tools across BWS and Dan Murphy's teams.
• You will support stakeholder readiness assessments to proactively identify friction points within category teams, turning skepticism into active advocacy.
• Establish and track engagement KPIs to ensure the business is maximizing the tools' value, directly linking high user adoption to superior range health and space productivity.
• Act as a critical bidirectional feedback loop—translating real-world category nuances and user behaviors into actionable feedback for developers, and returning to the business with refined, easy-to-use enhancements.
• You will consolidate ground-level feedback from range review cycles, collaborating with technical squads to prioritise future software features that truly make the category teams' lives easier.
• Partner with project team members to validate that range recommendations and reporting outputs are practical, commercial, and trusted by the business unit.

Now Let’s Talk About You

• Bachelor's degree in Business, Commerce, HR, Communications, or a related field.
• Several years of experience within retail buying, category management, or category functions.
• You possess a deep, first-hand understanding of how range reviews are executed, from initial assortment strategy to final shelf implementation.
• You have a proven track record of supporting or driving process changes, system implementations, or new ways of working within a commercial team.
• You are a master communicator with exceptional verbal and written communication skills, showing a unique ability to present complex project information in a simple, compelling, and engaging manner.
• You are a natural collaborator who can build immediate trust and influence up, down, and across complex matrix structures without relying on direct authority.
• You act as an empathetic coach, passionate about mentoring and empowering peers, with a proven ability to guide teams safely through the anxiety of shifting operational habits.
• You are resilient and navigational, thriving in fluid, fast-paced environments, remaining composed under pressure, and maintaining team energy in the face of evolving project roadmaps.
• You strike the perfect balance between data-driven insights and real-world retail realities, keeping the customer experience at the center of every range decision.
• You are a highly autonomous self-starter with a growth mindset who looks at change as an opportunity to innovate and improve organizational effectiveness end-to-end.
• Previous experience acting as a Subject Matter Expert (SME) on strategic corporate initiatives or cross-functional agile squads is highly regarded, as is experience helping traditional, mature business units adapt to agile frameworks and data-led decision-making.

The benefits are good too!

• An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy’s and other Endeavour Group brands. Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W.
• As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing.
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.
• Find out more about our range of benefits and discounts here.

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.

We’re all about creating a more sociable future - for our customers and each other. If this job excites you - and you’re close-enough on the requirements, reach out, we’d love to hear from you.

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au.

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup