Brand Strategy Lead — Insight-Driven Creative Briefs

Accenture; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Droga5 Sydney is seeking a Strategist to shape thinking behind Australia’s most distinctive and effective creative work. You’ll work across brand, creative and communications strategy, turning audience, cultural and category insights into clear strategic direction and inspiring creative briefs.

You’ll partner closely with creative, business management, media and senior strategy colleagues, while taking ownership of your own projects and building trusted relationships with clients.

Qualifications

• Around 4+ years' strategy experience, ideally within a creative, advertising or closely related agency environment.
• Strong experience developing brand, creative and communications strategy.
• The ability to move confidently from research and audience insights through to a clear strategic proposition and creative brief.
• Strong understanding of consumer behaviour, culture and how brands can meaningfully participate.
• Confidence presenting strategic thinking and recommendations to clients.
• Strong writing and storytelling skills, with the ability to make complicated thinking feel simple.
• Collaborative instincts and the ability to work effectively alongside creatives, account teams, media partners and senior strategists.
• Curiosity. You should be someone who notices what's happening in culture and wants to understand why.

Responsibilities

• Lead the development of brand, creative and communications strategies across a range of clients.
• Dig into audiences, culture, categories and competitors to uncover meaningful insights and opportunities.
• Turn complex research and data into simple, compelling strategic narratives.
• Use tools such as Big Datr, Meltwater and Roy Morgan to bring rigour to strategic thinking.
• Stay close to shifts in culture, consumer behaviour, social media and technology, and understand what they mean for brands.
• Help define positioning, audience strategy and communications frameworks that translate into great creative work.
• Write sharp, inspiring creative briefs that give creative teams a genuine springboard.
• Be an active strategic partner to creatives throughout the development process, not just at briefing stage.
• Champion work that is both creatively ambitious and strategically grounded.
• Bring an effectiveness mindset to the work, connecting creative thinking back to meaningful brand and business outcomes.
• Help evaluate ideas against the strategic opportunity while protecting the creative ambition of the work.

Skills

Strategy experience

Brand strategy

Creative strategy

Audience insights

Presentation skills

Collaboration

Curiosity

Tools

Big Datr

Meltwater

Roy Morgan

Job description

Droga5 Sydney is seeking a Strategist to shape thinking behind Australia’s most distinctive and effective creative work. You’ll work across brand, creative and communications strategy, turning audience, cultural and category insights into clear strategic direction and inspiring creative briefs.

You’ll partner closely with creative, business management, media and senior strategy colleagues, while taking ownership of your own projects and building trusted relationships with clients.