Brand & Communications Lead

Mantel; Melbourne; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

My Deal program

Laptop & phone provided

Flexible personal leave

Hybrid work model

AI-enabled tooling & resources

Job summary

Mantel Group in Melbourne seeks a Marketing & Brand Lead to shape client value propositions and unify Mantel’s capability narrative across Digital, Data & AI, Cloud and Security with an AI-first lens. You will turn propositions into thought leadership and client-facing collateral.

In this hands-on role, you’ll coordinate across marketing, technical specialists, account teams and People & Culture to drive ideas through execution, while coaching teams to communicate in Mantel’s voice.

Qualifications

• Proven experience defining clear client value propositions and positioning services.
• Ability to translate complex Digital, Data & AI into compelling client stories.
• Hands-on expertise in content development for articles, digital campaigns, case studies, and sales collateral.
• Strong background in thought leadership strategy, editorial calendar management, and content review processes.
• Experience managing brand narratives, messaging architectures, and ensuring consistent brand application across channels.
• Skilled in coordinating cross-functional teams to drive projects from idea to execution.
• Experience supporting strategic accounts, growth initiatives, partner co-marketing, and industry events.

Responsibilities

• Develop clear client and employee value propositions, unify Mantel’s capability story across Digital, Data & AI, Cloud and Security with an AI-first lens, and turn those propositions into targeted communications including thought leadership and collateral.
• Operate as both a central strategic coordinator and a hands-on contributor, this role works across marketing, technical specialists, account teams, People & Culture, and business leaders to drive activity from ideation through to execution.
• Lead or coordinate high-value external communications, including announcements, including writing/editing articles, digital campaigns, case studies and storytelling.
• Build simple, repeatable editorial calendars, review processes, reusable briefs, and approval pathways to transition communications from reactive to planned.
• Analytics: Measure whether communications are creating clarity, engagement, reputation and commercial value.
• Coaching & Capability Building: Coach and enable technical and business personnel to effectively communicate in a consistent Mantel voice.

Skills

Brand storytelling

Content development

Editorial governance

Audience storytelling

Cross-functional collaboration

Strategic communication

Job description

About us

Mantel is an Australian-owned IT Professional Services consultancy, focused on emerging technology to help advance our clients by leveragingAI, Digital, Cloud, Data & Security technology. We are a fully AI-enabled technology consultancy and the partner that bridges the gap between blue-sky ambition and practical steps to deliver value. Since our inception in November 2017, we have experienced remarkable growth across Australia & New Zealand and are honoured to be recognised as a Great Place to Work for 7 years in a row!

About the Role

This role makes Mantel easier for clients, partners, and industry to understand, value, and choose.

It will develop clear client and employee value propositions, unify Mantel’s capability story across Digital, Data & AI, Cloud and Security with an AI-first lens, and turn those propositions into targeted communications including thought leadership and collateral for clients, candidates and partners.

Operating as both a central strategic coordinator and a hands-on contributor, this role works across marketing, technical specialists, account teams, People & Culture, and business leaders to drive activity from ideation through to execution.

Brand & Narrative

• Brand Narrative & Positioning: Own and apply Mantel’s brand narrative, messaging, and practical brand guidance across services, solutions, campaigns, and audience touchpoints (clients, partners, candidates, internal teams).

• Audience Storytelling: Translate Mantel’s capabilities and offerings into compelling stories that address specific client, industry, and market problems.

• Brand Consistency: Identify gaps and inconsistencies in how Mantel presents itself to the market; establish consistent language and brand messaging across all client-facing and external content.

• Brand Enablement & Assets: Maintain and oversee core assets, templates, and examples that empower teams across the business to communicate in a consistent Mantel voice.

Communications

• Hands-On Delivery: Lead or coordinate high-value external communications, including announcements, including writing/editing articles, digital campaigns, case studies and storytelling.

• Editorial Governance: Build simple, repeatable editorial calendars, review processes, reusable briefs, and approval pathways to transition communications from reactive to planned.

• Analytics: Measure whether communications are creating clarity, engagement, reputation and commercial value.

• Coaching & Capability Building: Coach and enable technical and business personnel to effectively communicate in a consistent Mantel voice.

Thought Leadership & Content

• Thought Leadership Agenda: Establish a focused thought leadership agenda centered on emerging technology, new ways of working, and key client/industry problems.

• Technical Translation: Collaborate with subject matter experts and account teams to turn technical expertise into opinionated, useful, client-facing stories, articles, and points of view.

• Multi-Channel Curation: Curate, plan, and distribute content across digital, social, email, sales collateral, and face-to-face channels for defined target audiences.

Account & Go-to-Market Support

• Proposition Development: Create clear client value propositions and market positioning for Mantel’s services, capabilities, and strategic solution offerings.

• Opportunity Identification: Partner with leaders, account teams, and technical experts to identify priority client, industry, and partner GTM opportunities.

• Strategic Account & Growth Support: Deliver targeted propositions, campaigns, content, and client experiences for strategic accounts to improve relationship depth.

• Partnerships & Events: Support partnership, co-marketing activity, and selected client/industry events with unified positioning, messaging, campaign support, and consistent experiences.

Employee Value Proposition (EVP) & Talent Enablement

• People & Culture Alignment: Partner with People & Culture to consistently communicate Mantel’s Employee Value Proposition (EVP).

• Narrative Integration: Connect employee and client-facing storytelling to ensure alignment with the internal employee experience.

• Talent Advocacy: Drive EVP storytelling and internal advocacy to strengthen Mantel’s market reputation and support the attraction and retention of key talent.

What you’ll need to be successful:

• Proven experience defining clear client value propositions and positioning services

• Demonstrated ability to translate complex technical domains specifically Digital, Data & AI, Cloud, and Security into compelling client stories.

• Hands-on expertise in content development and copywriting, including articles, digital campaigns, case studies, and sales collateral.

• Strong background in thought leadership strategy, editorial calendar management, and content review processes.

• Experience managing brand narratives, messaging architectures, and ensuring consistent brand application across all channels.

• Skilled in coordinating cross-functional teams, bringing together technical experts, marketing specialists, and business leaders to drive projects from idea to execution.

• Experience supporting strategic accounts, growth initiatives, partner co-marketing, and industry events.

• Experience partnering with People & Culture to align employer branding (EVP) and internal storytelling with the external market narrative.

• Able to coach, influence and enable non-marketing and technical stakeholders to communicate effectively in a consistent brand voice.

• Excellent written and verbal communication skills.

• Ability to manage multiple projects simultaneously and meet deadlines.

• Strong analytical and problem-solving skills.

• At Mantel we want you to be yourself. We trust our team members to use their professional judgment while treating colleagues and clients with respect, compassion, and professionalism in alignment with our five principles.

• You take ownership, always stepping up to help and prioritising your teammates. You're also a clear, kind communicator who makes sound decisions based on good judgement.

What you can expect from us:

• We believe in unique experiences for all. Our My Deal program allows you to tailor your yearly plan, with the support of your Leader, to decide on what’s most important to you. That might be extra professional development, extra annual leave, time to work on your side hustle, or something else completely different! One size does not fit all.

• You’ll get all the tools you need to hit the ground running including a new phone, laptop & swag.

• A true investment in your AI-first career. We are a fully AI-enabled consultancy and provide you with the tools to lead. This includes access to the Mantel AI Gateway, our secure, centralised platform with multiple AI models, plus a dedicated monthly budget and a safe environment to experiment and innovate.

• You’ll be genuinely supported by an organisation that cares about not only you but your family as well, Mantel offers Flexible Personal Leave options for those unplanned moments in life.

• We support a flexible hybrid approach to working which is guided by our principles; we trust each other to “make good choices” about the best workplace locations for the requirements of the project, role and client. This can change based on our client needs.

• We know you won’t have one job for life. At Mantel, we believe in supporting our team to take their career in a direction that aligns with their passions. We have internal opportunities across Cloud, Data, Digital, Delivery & Security.

• Our elite partnerships are a direct result of our deep platform mastery. For you, this means you'll be working alongside teams with the highest levels of technical expertise and tackling the most complex, high-profile projects on the market. Check out our partner awards and recognitions here.

• Mantel is a certified Family Inclusive Workplace, which means we are committed to improving your wellbeing at work through leading practices on flexible work, parental leave, family care and family wellbeing

We value a diverse workplace and strongly encourage people from all backgrounds and minority groups to apply.