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Costa Pty Ltd

Australia

Remote

AUD 90,000 - 120,000

Full time

2 days ago
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Job summary

Employment Hero is seeking a Marketing Operations Specialist who is an AI-first automation specialist with deep Marketo expertise to dismantle manual processes and replace them with autonomous systems. You will be the architect of our marketing engine, not just a campaign executor, but a systems orchestrator driving AI-powered workflows that cut friction and debt.

You will lead platform management of Marketo and integrate with Salesforce, applying AI to streamline processes and accelerate

Qualifications

  • Deep Marketo expertise is required.
  • AI-first automation experience is essential.
  • Experience in end-to-end marketing operations deployment.
  • Ability to orchestrate cross-functional processes across platforms.

Responsibilities

  • Manage day-to-day Marketo operations to support the business.
  • Investigate funnel leaks and diagnose routing and scoring issues with Marketo and Salesforce.
  • Drive continuous optimization of campaigns and automation using AI techniques.
  • Collaborate with product and sales teams to align marketing technology with business goals.

Skills

Marketo
AI automation
Marketing automation
Salesforce integration

Tools

Salesforce
AI tooling

Job description

Marketing Operations Specialist – Remote

Employment Hero is on a mission to make employment easier and more valuable for everyone around the world. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution.

Since launching in 2014, we’ve grown from startup to global scale, reaching a valuation of over $2 billion and building a presence across six countries, with even more growth ahead. We now serve over 350,000 SMEs, pay more than 3 million employees, and support a growing pool of job seekers finding their next role through our platform.

Employment Hero is on a mission to make employment easier and more valuable for everyone around the world. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution.

Since launching in 2014, we’ve grown from startup to global scale, reaching a valuation of over $2 billion and building a presence across six countries, with even more growth ahead. We now serve over 350,000 SMEs, pay more than 3 million employees, and support a growing pool of job seekers finding their next role through our platform.

We are Mission First – Our Mission determines what we work on, where we invest, and where we focus. Every decision runs through a single filter: does this accelerate our Mission?

We are Remote First – we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy

We are AI First – we are committed to using AI to accelerate our mission; AI is not just a tool, it’s a fundamental part of how we operate, innovate, and scale

We Live by Our Values – we role model our values 100% of the time

We Expect High Performance – we set a high standard and we’re not satisfied with being average

This role We are looking for a Marketing Operations Specialist who is an AI-first automation specialist, possessing the deep Marketo expertise required to dismantle manual processes and replace them with autonomous systems.

In this role, you will be the architect of our marketing engine. You are not just a campaign executor; you are a systems orchestrator tasked with driving the transition from traditional, manual ways of working toward a future of AI-assisted automation. Your mission is to ruthlessly eliminate human friction and technical debt, leveraging AI to build smarter, self-sustaining workflows that redefine operational excellence.

This will include

  • Platform Management & Support: Manage the day-to-day operations of our Marketo instance to support the broader business, ensuring high system uptime, flawless execution, and scalable processes.
  • Lead Investigations & Troubleshooting: Act as the ultimate problem-solver for funnel leakage. Conduct deep-dive lead investigations to troubleshoot routing issues, scoring anomalies, and synchronisation errors between Marketo and Salesforce.
  • Operational & Campaign Optimisation: Drive continuous Marketo optimisation. You will look beyond “how it’s always been done” to streamline campaign logic, apply AI to repetitive processes, and increase our speed-to-market.
  • Cross-Functional Business Alignment: Develop a comprehensive, solid understanding
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