Beauty Creator Seeding Lead

WPP Media Limited; Melbourne; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

20–25 days holiday

Flexible working environment

Paid parental leave

Birthday leave

Early finishes in summer

Job summary

Wavemaker ANZ in Melbourne is seeking a Beauty Brand & Creator Specialist to lead influencer-driven brand advocacy for L'Oreal’s beauty brands, and to roll out the L’Orealistar platform for onboarding and rewarding creators.

You will seed at scale using influencer AI to generate authentic brand love, engage key creators, and collaborate with creative and strategy teams to design engaging, sustainable seeding kits.

Qualifications

• Industry experience: at least three years in product seeding, influencer marketing, or social media.
• Platform knowledge of TikTok, Instagram, YouTube.
• People skills: strong communication and relationship-building.
• Project management: ability to juggle multiple campaigns.

Responsibilities

• Lead brand advocacy across L’Oreal’s beauty brands, including gifting and seeding strategies.
• Launch and drive the rollout of L’Orealistar, a creator onboarding platform.
• Seed at scale using influencer AI to generate authentic brand love and communities.
• Identify, engage and nurture relationships with key beauty influencers and tastemakers.

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Step into the future of beauty marketing with WPP Beauty Tech Labs, where you will have the unparalleled opportunity to push the boundaries of digital innovation and shape the creator culture for the world's most iconic beauty brands!

About Wavemaker: A Leading WPP Media Brand

Wavemaker, part of WPP, positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

The Role

Location: Melbourne

We have found a great balance of embracing flexible working whilst also maintaining in-office collaboration with most teams meeting in the office 3 days per week.

• Leading Brand Advocacy: Spearheading innovative product placement, gifting, and seeding strategies across L'Oréal’s 32 prestigious and iconic beauty brands.
• Launching Gamified Tech: Driving the rollout of "L’Orealistar," an exciting new tech platform designed to onboard and reward Micro and Nano creators.
• Seeding at Scale: Utilising cutting-edge Influencer AI technology to generate authentic brand love, education, and vibrant online communities.
• Building Connections: Identifying, engaging, and nurturing meaningful relationships with key beauty influencers, creators, and industry tastemakers.
• Crafting Buzz-Worthy Kits: Collaborating closely with creative and strategy teams to design highly engaging, sustainable, and visually stunning product seeding kits.

Ideal Skills and Experience

A highly organised, socially savvy beauty enthusiast who loves building genuine relationships with digital creators and has a creative flair for designing unforgettable brand moments will absolutely thrive in this position. We’re also looking for;

• Industry Experience: At least three years of hands-on experience in product seeding, influencer marketing, or social media, ideally within the beauty sector.
• Platform Expertise: An intimate, working knowledge of the social media ecosystem, particularly what makes content tick on TikTok, Instagram, and YouTube.
• Tech & Data Savviness: Proficiency with influencer marketing platforms (like Traackr or CreatorIQ) and analytics tools to track campaign performance and optimise strategies.
• People Skills: Exceptional communication and relationship-building abilities to confidently collaborate with creators and internal stakeholders alike.
• Masterful Organisation: Stellar project management skills with the ability to juggle multiple fast-paced campaigns with a keen eye for detail.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

At Wavemaker ANZ, we offer a competitive salary package, with 20 days holiday increasing with service to a maximum of 25 days, with the option to purchase extra leave of up to 4 weeks per year. We also offer a flexible working environment, paid parental leave, flexible public holidays, birthday leave and early finishes during the summer months. These are just some of the great perks you can utilise.

Based in Melbourne, you will be working from our stunning new headquarters at 51 Flinders Lane - a brand-new, sustainably designed premium precinct featuring world-class end-of-trip facilities, a dedicated concierge, and a vibrant local culture.

We have a culture of learning where we invest in your career growth and development through a range of learning and development opportunities. We offer a supportive and inclusive workplace culture that values diversity and collaboration and we provide mental wellness support via our Employee Assistance Program.

Our Commitment

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments throughout the process, please collaborate with our hiring team who will be happy to assist.

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. Here, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience! We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.

Please read our Privacy Notice for more information on how we process the information you provide.

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