BD & Marketing Manager

McInnes Wilson; Sydney; On-site; AUD 85,000 - 110,000; Full time

Benefits offered by this job

Paid parental leave

Salary continuance insurance

Flexible working

Pro-bono opportunities

Massages

Professional memberships

Birthday leave

Social club

EOFY functions

End of year celebrations

Job summary

McInnes Wilson is seeking a commercially minded marketing professional to join its Marketing & Business Development team in Sydney. You will partner with senior stakeholders to drive initiatives that enhance client experience, strengthen market visibility and support business growth.

You’ll lead marketing and business development projects across sectors, respond to tenders, deliver campaigns and measure outcomes with data-driven insights, contributing to the firm’s evolving brand and client

Qualifications

• Experience in marketing, communications, business development or related role within professional services.
• Strong stakeholder management and influencing skills.
• Commercial mindset with ability to identify opportunities and drive outcomes.
• Excellent project management and organisational skills.
• Strong written and verbal communication skills.

Responsibilities

• Partner with key stakeholders to develop and deliver marketing and business development initiatives.
• Lead and support strategic projects to strengthen brand awareness, client engagement and market position.
• Respond to and drive tenders and capability statements within your portfolio.
• Provide advice and deliver marketing opportunities, campaigns, events and communications.
• Collaborate with internal teams and external providers to execute initiatives from concept through to delivery.
• Use data and insights to inform decision-making and measure effectiveness.
• Contribute to the evolution of the McInnes Wilson brand and client experience.

Skills

Stakeholder management

Project management

Communication skills

Commercial mindset

Job description

The Opportunity

As McInnes Wilson continues to strengthen its market position and brand presence nationally, we are seeking a commercially minded marketing professional to join our Marketing & Business Development team.

This is an opportunity to work within a team of BD & Marketing professionals partnering with senior stakeholders across the firm, driving initiatives that enhance the client experience, strengthen market visibility, support business growth and deliver meaningful outcomes.

Working across a portfolio of Sectors and Services, you will collaborate with leaders to understand their objectives, identify opportunities and deliver strategic marketing and business development projects aligned to the firm's broader goals.

What You'll Be Doing

• Partnering with key stakeholders across the business to develop and deliver marketing and business development initiatives.
• Leading and supporting strategic projects that strengthen brand awareness, client engagement and market position.
• Responding to and driving tenders and capability statements within your portfolio.
• Providing advice and delivering marketing opportunities, campaigns, events and communications.
• Collaborating with internal teams and external providers to execute initiatives from concept through to delivery.
• Using data and insights to inform decision‑making and measure effectiveness.
• Contributing to the ongoing evolution of the McInnes Wilson brand and client experience.

About You

You are a proactive and relationship‑focused marketing professional who thrives on collaboration and enjoys partnering with stakeholders to deliver results.

What You Will Bring

• Experience in a marketing, communications, business development or related role, ideally within a professional services environment.
• Strong stakeholder management and influencing skills.
• A commercially focused mindset with the ability to identify opportunities and drive outcomes.
• Excellent project management and organisational skills.
• Strong written and verbal communication skills.
• A collaborative approach, coupled with initiative and accountability.

Why McInnes Wilson?

This is an opportunity to join a firm with a strong reputation, ambitious growth agenda, and a culture that values innovation, collaboration and continuous improvement. You'll have the opportunity to work closely with senior leaders, contribute to firm‑wide initiatives, and play a key role in shaping how we engage with clients and the market.

About Us

McInnes Wilson is a leading independent full-service firm with offices in Brisbane, Sydney, Melbourne, Adelaide, Canberra and Maroochydore. The firm has approximately 60 principals and over 400 staff nationally. We pride ourselves on delivering high-quality outcomes for our valued clients while being recognised as a positive, collegiate place to work. We believe in our people and trust them with our brand.

What We Offer

• generous paid parental leave
• paid salary continuance insurance
• flexible working
• pro-bono opportunities
• massages
• professional memberships
• birthday leave
• social club
• EOFY functions
• end of year celebrations

All applicants should note that the successful candidate will be required to undergo background screening including reference checks and police checks.

We are an equal opportunity employer and value diversity at our firm. We encourage applications from all qualified individuals who represent the communities in which we live and work. We encourage people from all backgrounds to join us; we are committed to providing an equitable recruitment experience for all candidates.