B2C Marketing Specialist

Caltex; City of Brisbane; On-site; AUD 90,000 - 120,000; Full time

Job summary

Chevron Australia Downstream is seeking a B2C Marketing Specialist on a 12-month fixed term contract to join the Caltex Marketing Team in Brisbane. You will develop and execute fuels and retail marketing programs to accelerate growth, with a strong emphasis on communications, promotions, brand and sponsorship activation.

Occasional travel to operations across Australia is required. You will partner with in-country and regional stakeholders and external agencies to drive measurable outcomes in

Qualifications

• Minimum 5+ years' experience in marketing.
• Fuels or energy exposure is an advantage.
• Proven ability to manage multiple initiatives in a fast-paced environment.
• Strong ROI focus and ability to translate insights into actions.
• Experience briefing and coordinating with agencies and designers.

Responsibilities

• Plan, execute, and optimize integrated campaigns across digital, social, email, events, and traditional channels.
• Develop collateral and content aligned to brand guidelines.
• Coordinate campaign timelines, budgets, and approvals.
• Monitor performance and provide insights for improvement.
• Manage website content, digital advertising, and social media.
• Conduct market research and competitor analysis.
• Lead product launches, promotions and brand sponsorships.
• Collaborate with sales, customer and operations teams.
• Manage external agencies, suppliers and media partners.

Skills

Marketing strategy

Campaign management

ROI analysis

Brand management

Stakeholder management

Cross-functional collaboration

Job description

Chevron Australia Downstream is seeking to appoint a B2C Marketing Specialist on a 12-month fixed term contract to join the Caltex Marketing Team, who will be responsible for developing and executing fuels and retail marketing programs to accelerate growth of the Australian downstream business, with a strong focus on marketing communications, promotions, brand and sponsorship activation. The role partners closely with in-country and regional stakeholders, as well as external agencies. Reporting to Marketing Team Lead, this exciting opportunity is based in Brisbane but will require occasional travel to operations across the country. The role is expected to deliver measurable outcomes, apply ROI based prioritization, and execute with strong operational discipline and compliance in line with organization's ways of working.

Key responsibilities

• Plan, execute, and optimize integrated marketing campaigns across digital, social, email, events, and traditional channels
• Develop marketing collateral, promotional materials, and content aligned to brand guidelines
• Coordinate campaign timelines, budgets, and stakeholder approvals
• Monitor and report on campaign performance, providing insights and recommendations for improvement
• Manage website content, digital advertising, and social media activities
• Conduct market research and competitor analysis to identify opportunities and trends
• Lead fuels marketing product launches and promotions
• Lead brand sponsorships, activations and customer engagement initiatives
• Collaborate with sales, customer, and operational teams to ensure marketing activities align with business objectives
• Manage external agencies, suppliers, and media partners

About you

• Minimum 5+ years' experience in marketing
• Fuels or energy exposure an advantage
• Proven ability to thrive in a fast-paced, evolving environment, successfully managing multiple initiatives and priorities concurrently
• Demonstrated capability to monitor industry trends, customer needs, and competitor activity, translating insights into practical marketing actions
• Strong attention to detail and creative judgement, with experience briefing, managing, and collaborating with agencies and designers to deliver high-quality, on-brand marketing assets
• Well-developed commercial mindset, with a clear focus on ROI, effectiveness, and value creation
• Solid experience in internal and external stakeholder management, including sales teams, distributors, agencies, and cross-functional partners
• Strong financial and business acumen, with confidence in interpreting sales data, performance metrics, and market signals
• Highly collaborative team player with a strong personal drive for performance, accountability, and results
• Comfortable managing marketing budgets, governance, and compliance, with a clear understanding of brand stewardship and corporate standards

About Us

Chevron is a leading multinational energy company with operations in over 180 countries. Founded in 1879, Chevron has a rich history of innovation and growth, making significant contributions to the global energy landscape.

Chevron has been present in Australia for over 70 years. Chevron Australia Downstream, an Australian subsidiary of the Chevron Corporation, delivers quality fuel and lubricant products and services, including via its national network of Caltex service stations. Caltex customers receive a warm and friendly service and take advantage of the specially formulated fuel system-cleaning ingredientTechron®, available in all grades of fuel at the Caltex service stations.

Chevron Australia Downstream also owns andoperatesthree product import terminals. We deliver products and services to a range of industries including mining, resources, agriculture, transport,marineand aviation. We offer services such as bulk fuel supply, oils and lubricants, fuel equipment solutions,customisedfleet fuel card solutions and expert advice on fuelmanagement and healthand safety.

At Chevron, we believe humanity can solve any challenge – including meeting the world’s energy needs of today, while advancinga cleanerenergy tomorrow.