Associate Lead, Programmatic

Firewood Marketing, Inc.; City of Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

A leading marketing agency in Melbourne is looking for an Associate Lead, Programmatic. This role involves managing campaign strategies, optimizing budget spend, and collaborating with teams to drive growth through programmatic media activations. The ideal candidate has over 4 years of experience with programmatic platforms and strong analytical skills. A competitive compensation package is offered.

Qualifications

• 4+ years experience with programmatic platforms.
• Experience in media buying and trafficking tools.
• Strong relationship skills with operational and client teams.

Responsibilities

• Support development of media plans and strategies.
• Manage campaign pacing and adjust strategies as needed.
• Conduct post-campaign analysis and share insights.

Skills

Media trafficking

Platform management

Campaign setup

Client management

Analytical reporting

Relationship-building

Education

Bachelor's degree in marketing, media, business

Tools

Display & Video 360

The Trade Desk

Amazon DSP

Job description

Associate Lead, Programmatic • Melbourne Australia

Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website (monks.com/careers ).

Role Summary

The Associate Lead – Investment (Programmatic) is a strategic and operationally focused professional responsible for translating media strategies into actionable channel plans aligned with client objectives within the APAC region focused on programmatic media activations. They support campaign pacing, budget management, and cross-channel insight development, ensuring effective execution and control of media investments. The role involves collaborating closely with internal teams and clients to optimize campaign performance, manage resources, and drive scalable growth through strategic insights and disciplined execution.

Role Responsibilities

• Strategy & Planning Implementation: Support development and execution of client media plans, translating briefs into channel-specific strategies.
• Campaign & Budget Management: Proficiently monitor and manage daily pacing across campaigns to ensure spend aligns with forecasts. Flag risks or discrepancies early and adjust plans as needed.
• Campaign Execution & Delivery: Lead or support in campaign builds, trafficking, QA, and pacing, ensuring adherence to best practices and client expectations. Conduct retrospective reviews of completed campaigns to refine future planning.
• Insight Development & Reporting: Contribute to cross-channel insight development, post-campaign reporting, and presentation of results to clients. Support the creation of campaign summaries and strategic insights.
• Internal & External Collaboration: Participate in internal initiatives, deliver training, and share learnings. Collaborate with strategy, creative, and media teams to ensure integrated campaign success.
• Industry & Market Research: Dedicate time to research media landscape trends, tools, and innovations. Share insights internally and support content development for client and business growth.
• Leadership & Soft Skills: Demonstrate proactive problem‑solving, excellent communication, team influence, and relationship‑building abilities. Support team development and foster a culture of continuous improvement and operational discipline.
• Best practice: Implement and train the wider team on what best in class looks like in the programmatic environment.

Experience and Skills Required for role:

• Educational Background: Bachelor's degree or higher in marketing, media, business, or related fields preferred
• Experience: 4+ years experience working on all programmatic platforms including but not restricted to, Display & Video 360, The Trade Desk, Amazon DSP.
• Operational & Technical Skills: Proficiency in media trafficking, platform management, and campaign setup, including tagging and pacing optimization. Experience with media buying platforms and trafficking tools is essential.
• Campaign & Budget Management: Proven ability to manage daily pacing, adjust strategies based on performance, and conduct retrospective analysis of campaign resource usage.
• Client & Stakeholder Management: Strong relationship‑building skills with operational and client teams. Ability to communicate technical details clearly and persuasively.
• Analytical & Reporting Skills: Ability to interpret platform data, generate insights, and produce clear campaign reports and summaries.
• Process Orientation & Accuracy: Emphasis on process adherence, quality assurance, and delivering high‑standard client outputs.
• Soft Skills: Highly proactive, organized, detail‑oriented, with strong problem‑solving, negotiation, and communication skills.
• Industry & Platform Knowledge: Familiarity with media planning platform features, programmatic tools, and industry trends. Ability to support content creation on platform features and innovations.

About Monks

Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise‑grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.

Monks was named a Contender in The Forrester Wave™: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019‑23), ranks among Cannes Lions' Top 10 Creative Companies (2022‑23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020‑24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021‑24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.

We are an equal‑opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.

Monks does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.