Area Sales Manager

Jobtailor; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Jobtailor is seeking a results-driven Retail Field Manager to lead SK-II sales across NSW, driving retail execution, coaching Counter Managers and Beauty Influencers, and ensuring national standards. You will manage store relationships, analyse data, oversee budgets and stock, plan events, and deliver training while maintaining brand presentation and CRM routines.

This role requires travel across NSW, strong Excel/PowerPoint skills, and a proven track record in premium retail with a

Qualifications

• Proven experience in Area Sales or related commercial retail role.
• Track record growing sales across premium retail channels.
• Experience leading frontline retail teams and coaching staff.
• Proficient Excel (VLOOKUP/XLOOKUP, Pivot Tables) and PowerPoint.
• Strong communication, negotiation and analytical skills.

Responsibilities

• Drive sales performance and retail execution across NSW SK-II doors.
• Manage retailer and store relationships; lead Counter Managers and Influencers.
• Analyse sales data and provide store-level insights and recommendations.
• Coach teams on service quality and CRM routines; deliver trainings.
• Maintain store presentation, promotions, and compliance with standards.
• Organise brand events, staffing, and regional store visits.

Skills

Area Sales Management

Retail Management

Sales Data Analysis

Team Development

Visual Merchandising

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

• Drive sales performance, retail execution and team capability across SK-II doors in NSW
• Manage retailer and store-level relationships
• Lead and develop Counter Managers and Beauty Influencers
• Ensure consistent execution of national commercial, service and operational standards
• Report to the National Field Manager and align with the Retail Operations Manager on SK-II operational and EQR standards
• Manage retailer relationships and drive sales targets and commercial objectives across NSW stores
• Analyse sales data and provide store-level insights and recommendations
• Control store targets, budgets, staff costs, expenses, stock levels, stock turn days, theft, loss and NPL
• Grow sales through promotions, events, clienteling and store-level initiatives
• Monitor competitor activity and conduct regular store visits
• Hire, onboard, coach, manage performance and develop frontline retail teams
• Drive productivity, engagement, accountability and customer service standards
• Deliver product and selling-skills training
• Implement the SK-II SDC model, appointment culture, clienteling and CRM routines
• Coach teams on service quality, consultation standards, customer engagement and retention
• Maintain store presentation, visual merchandising, promotional execution and operational standards
• Ensure compliance with POSM, displays, pricing, product availability and campaigns
• Coordinate with the ROM on EQR standards and escal operational risks and opportunities
• Organise and execute brand events, trainings, conferences, out-of-store promotional events and Hot Spots
• Coordinate event staffing, rosters, VM/POSM setup, product and stock, retailer communications, co-op arrangements and post-event reviews
• Collaborate with Sales, Marketing, Retail Operations and NSW retail teams
• Maintain an autonomous field-based schedule with weekly store visits across NSW
• Support floor teams during weekend store operating hours when required
• Deliver KPIs covering sales, SDC consultations and appointments, retail productivity, store execution, team performance, events, budget adherence and ROI

Requirements

• Proven experience in Area Sales, Field Sales, Key Account Sales, Retail Management or a similar commercial retail role, preferably within the beauty, cosmetics or premium/luxury retail industry
• Demonstrated track record of growing sales and achieving commercial targets across Department Store, Specialty Store or other premium retail channels
• Experience developing and executing customer, account or store-level plans, translating commercial strategies into effective retail execution
• Proven experience leading, coaching and developing frontline retail teams, such as Counter Managers, Beauty Advisors or Beauty Influencers, with a strong focus on sales productivity, service excellence and engagement
• Experience with consultation-led, appointment-based or clienteling service models, such as skin diagnostics, SDC, CRM or personalised selling, is highly regarded
• Strong understanding of retail execution, including visual merchandising, promotional compliance, product launches, stock management and maintaining high store presentation standards
• Strong commercial and analytical capability, with the ability to interpret sales data, identify trends and opportunities, and translate insights into practical actions to improve sales and profitability
• Experience working effectively with retailers, distributors and internal cross-functional teams, with strong communication, influencing and negotiation skills
• Strong interpersonal skills, a positive and collaborative demeanour, and the ability to coach, challenge and provide constructive feedback to frontline teams and stakeholders
• Highly organised and self-directed, with the ability to manage an autonomous field-based calendar, prioritise store visits and respond effectively to changing business needs
• Willingness and ability to travel regularly across NSW to visit stores, attend and host retailer meetings, conduct coaching, support events and undertake other field activities
• Proficient in Microsoft Excel, including VLOOKUP/XLOOKUP and Pivot Tables, with the ability to analyse sales and retail performance data; proficient in PowerPoint for reporting and presentations
• Commercially minded and ROI-focused, with strong accountability, resilience and adaptability to perform effectively in a fast-paced and results-oriented retail environment
• Passionate about beauty, customer experience and premium retail, with a strong appreciation for delivering high standards of brand, service and commercial excellence

Core Competencies

Demonstrates strong capabilities in driving sales performance and retail execution while effectively managing and developing frontline retail teams. Proficient in analyzing sales data and implementing strategies to enhance customer engagement and operational standards.

Highest-signal resume keywords

• Area Sales Management
• Retail Management
• Sales Data Analysis
• Team Development
• Visual Merchandising

Hard Skills

• Sales Performance
• Retail Execution
• Clienteling
• Stock Management
• Promotional Compliance
• Sales Target Achievement
• Budget Control
• KPI Delivery
• CRM Implementation
• Consultation-Led Service

Soft Skills

• Coaching
• Communication
• Interpersonal Skills
• Collaboration
• Organizational Skills

Industry Keywords

• Beauty Retail
• Cosmetics
• Premium Retail
• Luxury Retail
• Department Store

Tools & Technologies

• Microsoft Excel
• Microsoft PowerPoint