APJ Content Leader: Localization, Strategy & Growth

Triwill Group; Sydney; Hybrid; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Generous benefits

RSU grants

Career development

Mentor program

Inclusive culture

Job summary

Datadog is seeking a Senior Regional Content Manager (APJ) to accelerate brand presence and business growth across India, ANZ, and ASEAN. You will lead localization and development of APJ-specific content that resonates with customers in Australia, New Zealand, Singapore, Malaysia, and beyond.

You will partner with global and regional teams to ensure consistent product messaging across campaigns, events, and digital channels.

Qualifications

• 5+ years of hands-on marketing or content development experience, preferably in B2B SaaS.
• Proven ability to adapt global messages for APJ markets across India, ANZ, and SEA.
• Fluent English with working proficiency in APJ languages an advantage.
• Experience planning digital campaigns across web, blog, social, and email.
• Understanding of enterprise buyer behavior in APJ.

Responsibilities

• Develop and execute APJ content strategies across campaigns, product launches, and customer stories.
• Localize storytelling and messaging to ensure market relevance.
• Collaborate with in-market teams and localization vendors to surface insights.
• Oversee content creation with global teams and external partners.
• Manage publishing across website, social, blogs, email, and events.
• Provide market feedback to inform global marketing strategies.
• Maintain brand voice and tone across APJ assets.
• Oversee localization timelines, quality, and costs.
• Measure content performance and impact on lead generation and ROI.

Skills

Content strategy

APJ marketing

B2B SaaS marketing

Copywriting

Localization

AI content tools

Tools

CMS (Contentful)

Marketing automation

ABM platforms

Job description

Datadog is seeking a Senior Regional Content Manager (APJ) to accelerate brand presence and business growth across India, ANZ, and ASEAN. You will lead localization and development of APJ-specific content that resonates with customers in Australia, New Zealand, Singapore, Malaysia, and beyond.

You will partner with global and regional teams to ensure consistent product messaging across campaigns, events, and digital channels.