APAC Shopper Marketing Manager

Mars Corporate; City of Wodonga; Hybrid; AUD 100,000 - 120,000; Full time

Job summary

A leading pet care company is seeking an APAC Shopper Marketing Manager in Wodonga. The role involves leading retailer-focused marketing activations across Australia and APAC, managing adaptations of global assets, and enhancing shopper experiences. Ideal candidates have a degree in Marketing, significant experience in FMCG or pet care marketing, and a passion for pets.

Benefits

Personalized development opportunities

Supportive work environment

Contribution to sustainability initiatives

Qualifications

• A university degree in Marketing or a related field, with a passion for building impactful brand experiences.
• Demonstrated experience in shopper, trade, or customer marketing within FMCG or pet care.
• Deep knowledge of omni-channel retail environments.

Responsibilities

• Lead customer marketing activation by developing tailored retailer plans.
• Manage end-to-end creative adaptation, tailoring global assets for local needs.
• Drive portfolio deployment by supporting launches, updates, and rationalization initiatives.

Skills

Marketing experience

Retail exposure

Project management

Communication skills

Budget management

Passion for pets

Education

University degree in Marketing or related field

Job description

Job Description

Mars: Where your Tomorrow Starts Today!

Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, BEN’S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® we are dedicated to making a positive impact on people and the planet.

Join us in building a sustainable future where people, communities, and future generations can truly thrive.

About the role

This role will be working for our Mars Champion Petfoods segment, where we make life better for pets and their owners. The Shopper Marketing Manager leads retailer-focused activation across Australia, and will expand focus to include APAC in year 2, turning brand strategies into compelling in-store, online, and retail media experiences that drive visibility, conversion, and growth for ORIJEN and ACANA.

Role Title: APAC Shopper Marketing Manager
Location: Melbourne, also open to Wodonga with regular travel to Melbourne
Hours: Full-time, Permanent – hybrid working
Reporting to: Market Strategy & Deployment Director

What you’ll do

• Lead customer marketing activation by developing tailored retailer plans and retail media campaigns that boost visibility, engagement, and conversion across in-store, online, and retail media channels.
• Manage end-to-end creative adaptation, tailoring global assets for local retailer needs and ensuring seamless delivery of high-quality materials.
• Drive portfolio deployment by supporting launches, updates, and rationalisation initiatives with customers to optimize in-market performance.
• Enhance the shopper experience by deploying Perfect Store/Digital Store assets and identifying opportunities to improve shopability across retailer environments.
• Strengthen customer/ retailer advocacy through education programs, localized content, and the rollout of Platinum Partner initiatives.
• Oversee A&CP and Trade Expense budgets, ensuring smart allocation, financial compliance, and clear reporting on investment effectiveness.

Your unique ingredients

• A university degree in Marketing or a related field, with a passion for building impactful brand experiences.
• Demonstrated experience in shopper, trade, or customer marketing within FMCG or pet care, with a sharp understanding of how brands win at retail.
• Deep knowledge of omni-channel retail environments, from in-store theatre to digital shelf strategy.
• A proven track record of planning, executing, and analyzing high-impact campaigns that drive visibility and conversion.
• Exceptional project management and organizational skills, with the ability to juggle multiple partners and priorities.
• A strong communicator who excels at building trusted relationships with internal teams, retailers, and agency partners.
• Solid financial acumen, including budget management and ROI evaluation.
• A genuine passion for pets and the premium pet category is a strong advantage.

Why you’ll love working for Mars

• Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
• People: A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here.
• Development: Shape your career with personalised development and real opportunities to grow from day one.
• Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.
• Be a part of a team scaling – you’ll have a true opportunity to shape the future of Champion.

Mars is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance , and no applicant will be penalized as a result of such a request.

We know everyone’s needs are different, and we’re committed to making our application process accessible and supportive for all candidates. If you require any adjustments along the way, simply let us know in your application form. We’ll work with you to understand what will help you feel comfortable and supported.

Internal candidates, please speak to your line manager prior to applying.