ANZ Healthcare Tech Marketing Lead

InterSystems Corporation; Sydney; On-site; AUD 90,000 - 140,000; Full time

Job summary

InterSystems Corporation is seeking a Marketing Manager to drive ANZ marketing initiatives, build brand awareness and support revenue growth across Australia and New Zealand. You will translate complex technology into compelling messages for enterprise buyers, partners and clinicians, working with local sales and regional teams.

In this role you will develop and execute ANZ plans, manage events, campaigns and content, and measure performance with HubSpot analytics.

Qualifications

• Degree in Marketing or Business
• 5+ years in a similar role
• Strong digital marketing & demand gen knowledge
• Ability to translate complex tech into clear messaging
• Excellent stakeholder management and collaboration skills
• Strong project management and organisational skills
• Analytical approach to measuring performance and ROI
• Willingness to travel within ANZ

Responsibilities

• Develop and execute ANZ marketing strategies aligned with corporate goals
• Plan and deliver integrated campaigns across digital, content, email, social, and paid media
• Create demand generation programs to build awareness and pipeline
• Collaborate with sales, product, and regional teams to align activities
• Lead ANZ events program including conferences and partner events
• Track performance using HubSpot and analytics tools and report ROI
• Manage budgets, agencies and vendors for optimal results

Skills

Strategy

Campaigns

Events management

Stakeholder mgmt

Education

Marketing degree

Tools

HubSpot

Google Analytics

Job description

InterSystems Corporation is seeking a Marketing Manager to drive ANZ marketing initiatives, build brand awareness and support revenue growth across Australia and New Zealand. You will translate complex technology into compelling messages for enterprise buyers, partners and clinicians, working with local sales and regional teams.

In this role you will develop and execute ANZ plans, manage events, campaigns and content, and measure performance with HubSpot analytics.