AI-Driven Integrated Marketing Leader

DuluxGroup Ltd.; Victoria; On-site; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Private health extras gap cover

Discounts on DuluxGroup products

Fitness Passport

Parental leave 20 weeks

Career development and learning

Wellbeing Hub

Recognition programs

Job summary

DuluxGroup Ltd. is seeking an Integrated Marketing Communications & AI Enablement Lead to architect the decorative communications ecosystem and manage end-to-end marketing strategy across our brands.

You will balance brand, audience and commercial priorities to drive growth and marketing effectiveness. You will lead a team across Media, Campaigns, PR, Partnerships, Content and Design, embedding AI-enabled transformation, best-practice governance and measurement frameworks to optimise content

Qualifications

• Experience leading integrated marketing, communications or portfolio marketing in consumer, retail or FMCG environments.
• Proven ability to develop portfolio-level marketing strategies and integrated plans.
• Experience leading AI-enabled marketing transformation and governance.

Responsibilities

• Lead the integrated marketing communications strategy across the Decorative portfolio, creating a unified audience-led planning model across brands, campaigns and channels.
• Own portfolio-level campaign prioritisation and sequencing with an 18-month roadmap.
• Drive AI-enabled marketing transformation and governance to improve content productivity, audience targeting and media optimisation.
• Lead sponsorship and partnerships strategies to maximise brand value and commercial growth.
• Oversee and optimise the agency ecosystem with governance and performance across creative, media, PR and partnerships.

Skills

Portfolio marketing

Integrated marketing

AI-enabled marketing

Marketing ROI

Stakeholder management

Strategic thinking

Education

Bachelor’s degree in Marketing, Business or related

Job description

DuluxGroup Ltd. is seeking an Integrated Marketing Communications & AI Enablement Lead to architect the decorative communications ecosystem and manage end-to-end marketing strategy across our brands.

You will balance brand, audience and commercial priorities to drive growth and marketing effectiveness. You will lead a team across Media, Campaigns, PR, Partnerships, Content and Design, embedding AI-enabled transformation, best-practice governance and measurement frameworks to optimise content