Ad Tech Operations Lead

carsales; Sydney; Hybrid; AUD 150,000 - 210,000; Full time

Benefits offered by this job

Flexible working arrangements

Part-time options

Job summary

carsales in Sydney, Australia, seeks an Ad-Technology Lead to guide specialists delivering ad products and supporting the ad-ops team across GAM. You will collaborate with product, sales and engineering to implement new formats and drive media growth.

The role emphasizes leadership, cross-functional coordination and practical delivery of complex campaigns. Carsales offers a hybrid work model with flexible policies to support wellbeing.

Qualifications

• Proven experience delivering and optimising display/video campaigns across multiple formats.
• Strong knowledge of the programmatic landscape and ad serving fundamentals.
• Ability to mentor and lead an ad-ops/ad-tech team across projects.

Responsibilities

• Build native and HTML5 ad templates from scratch, following specs.
• Troubleshoot GAM tag integrations across web and in-app environments.
• Build and troubleshoot rich media ad formats for desktop, mobile, and app.
• Plan, manage and monitor the implementation of display/video units.
• Test and evaluate new ad tech products before departmental rollout.
• Analyse ad server reports to surface issues and improvements.
• Provide technical support during site launches and updates.
• Work with product, sales, and engineering to implement new formats and products.
• Lead third-party vendor selection and ongoing management where required.
• Train sales, marketing and IT on ad technology processes.
• Communicate with stakeholders from commercial to tech teams.

Skills

Programmatic ads

Ad tech leadership

Campaign management

Cross-functional collaboration

Mentoring & leadership

Tools

Google Ad Manager

Job description

Are you ready to be a big part of something big?

At carsales, we’re all about making buying and selling a great experience. Since 1997, we’ve been evolving with the new economy to help people choose how they move today and tomorrow.

When it comes to your career, we want tooffer meaningful opportunities that empower you to make a lasting impact. But for that to happen, we strive to feel small, small enough to stay agile, learn across teams, and connect authentically with each other.

With a vision to be the global leader in online vehicle marketplaces, we’re transforming how people buy and sell across the world. We discover new ideas and bring them to life. We continue to grow, and we continue to evolve and we’re not afraid to take bold steps to get there.

The Ad-Technology Lead, leads specialists to deliver advertising products and support the ad-operations team. You will work closely with other teams to implement new products, formats, and iterations of products within our ad server (GAM) environment to support media growth targets and key objectives. Your role will also see you working on a diverse range of strategic projects using the latest technologies in the digital advertising space.

We embrace hybrid working combining the flexibility of remote work with the energy and connection of in-person collaboration. We champion flexibility and offer a range of policies and leave options to support your wellbeing.

What’s on offer:

• A place where you can move your career forward, where you’ll be continuously backed to make new ideas happen, and the chance to do work that makes real, significant impact in the world.
• We’re proud to be recognised as one of Australia’s Best Workplaces™ by Great Place to Work®, a Family Friendly Workplace and a WORK180 endorsed employer for women.
• The support of a highly engaged, high-performing team including a leadership team that you’ll actually have face time with.
• 24 weeks paid parental leave for primary caregivers, four weeks paid secondary caregivers leave and paid family & fertility planning leave.

Are you ready to be a big part of something big?

At carsales, we’re all about making buying and selling a great experience. Since 1997, we’ve been evolving with the new economy to help people choose how they move today and tomorrow.

When it comes to your career, we want tooffer meaningful opportunities that empower you to make a lasting impact. But for that to happen, we strive to feel small, small enough to stay agile, learn across teams, and connect authentically with each other.

With a vision to be the global leader in online vehicle marketplaces, we’re transforming how people buy and sell across the world. We discover new ideas and bring them to life. We continue to grow, and we continue to evolve and we’re not afraid to take bold steps to get there.

The Ad-Technology Lead, leads specialists to deliver advertising products and support the ad-operations team. You will work closely with other teams to implement new products, formats, and iterations of products within our ad server (GAM) environment to support media growth targets and key objectives. Your role will also see you working on a diverse range of strategic projects using the latest technologies in the digital advertising space.

We embrace hybrid working combining the flexibility of remote work with the energy and connection of in-person collaboration. We champion flexibility and offer a range of policies and leave options to support your wellbeing.

What’s on offer:

• A place where you can move your career forward, where you’ll be continuously backed to make new ideas happen, and the chance to do work that makes real, significant impact in the world.
• We’re proud to be recognised as one of Australia’s Best Workplaces™ by Great Place to Work®, a Family Friendly Workplace and a WORK180 endorsed employer for women.
• The support of a highly engaged, high-performing team including a leadership team that you’ll actually have face time with.
• 24 weeks paid parental leave for primary caregivers, four weeks paid secondary caregivers leave and paid family & fertility planning leave.

Job Description

What’ll you’ll be doing

Technical Delivery

• Build native and HTML5 ad templates from scratch, following creative and technical specifications.
• Troubleshoot GAM tag integrations across web and in-app environments.
• Build and troubleshoot rich media ad formats across desktop, mobile, and app platforms.
• Plan, manage, and monitor the technical implementation of display and video advertising units.
• Test and evaluate new ad technology products prior to departmental acceptance.
• Analyse ad server reports to surface issues and identify areas for improvement.
• Provide technical support during site launches and updates.

Strategy & Cross-functional Leadership

• Work closely with product teams to ensure new products are executed in line with business objectives.
• Serve as the subject matter expert across sales, dev, finance, and ad-ops for all ad tech projects.
• Develop and document team processes for ad operations, including issue management workflows.
• Partner with the ad-ops team on campaign setup, optimisation, and troubleshooting workflows.
• Lead third-party vendor selection and ongoing management where required.
• Train sales, marketing, and IT personnel in the use and execution of ad technology processes.
• Communicate clearly across a broad stakeholder group — from commercial leaders to software developers.

Leadership

• Mentoring and developing the ad ops/ad tech team
• Workload prioritisation and delivery standards
• One-on-ones and performance check-ins
• Escalation points for complex technical issues
• Onboarding and upskilling new team members
• Aligning team output with the broader product roadmap

Qualifications

What we’re looking for?

• Proven experience creating, managing, and optimising campaigns across display, video, native, and rich media formats.
• Strong grasp of the programmatic landscape - DSP/SSP dynamics, deal structures, and ad serving fundamentals.
• Demonstrated ability to troubleshoot complex ad tech issues across multiple platforms and environments.
• A curious problem-solver who digs for root causes and doesn't rest until client expectations are exceeded.
• A natural collaborator comfortable forming strong relationships across commercial, product, and tech teams.
• Inclusive and interpersonal you connect with our behaviours: we change the game, we own it, we step in, we are curious, we don't take ourselves too seriously.

We know not everyone will meet every requirement, and that’s okay. If you’re excited about the role and believe you can make a difference, we’d love to hear from you.

Additional Information

A few other things we want you to know...

• As an equal opportunity employer, carsales welcomes applications from individuals of all backgrounds, identities, abilities, and life experiences. We are committed to fostering a diverse and inclusive workplace where everyone feels valued and supported.
• If you have a disability or require adjustments to participate fully in the recruitment process, please let us know - we’re here to support you.
• We understand the importance of work-life balance and offer flexible working arrangements, including part-time options. If you’d like to explore this, just ask during the process.
• We’re also a proud Circle Back Initiative employer, which means we commit to responding to every applicant.
• Successful candidates joining the carsales team will need to complete a National Police Record check and must have full-time Australian working rights.

So come and join our team - because every role is a big role in our plans to go big.