Social Media Manager

Twine; Lavamünd; Remote; EUR 21.000 - 30.000; Teilzeit

Zusammenfassung

Twine is seeking a part-time Social Media Manager to elevate the organic presence of a jewelry brand on TikTok and Instagram. You will own the content calendar, guide creative direction, and ensure high-quality outputs across platforms to grow brand awareness and loyalty.

The role emphasizes fashion/lifestyle brand experience, short-form video prowess, and data-driven optimization, with a contract-based, flexible arrangement suitable for a dynamic team.

Qualifikationen

• Experience managing social media for fashion, beauty, jewelry, or lifestyle brands.
• Expertise in short-form video content, including Reels and TikTok.
• Strong copywriting with adaptable tone for multiple platforms.
• Proficiency in social media analytics and performance-led strategies.
• Ability to manage multiple projects and hit deadlines in a fast-paced environment.

Aufgaben

• Develop and manage a comprehensive content calendar for TikTok and Instagram.
• Plan, create, and publish a minimum of 20 posts per week across formats.
• Lead creative direction and identify high-potential trends to maximize reach.
• Source, brief, and coordinate with UGC creators for authentic content.
• Organize, repurpose, and optimize creator and brand assets for platforms.
• Write compelling, platform-specific copy for each channel.
• Manage community engagement and foster a positive brand community.
• Track, analyze, and report weekly and monthly performance metrics.

Kenntnisse

UGC briefing

Copywriting

Analytics

Project management

Social media growth

Jobbeschreibung

This role offers an exciting opportunity to shape and elevate the organic social media presence of a jewelry brand, focusing on TikTok and Instagram. The primary objective is to drive brand awareness, foster a recognizable brand image, and convert audience engagement into loyal customers. The successful candidate will oversee the content calendar, manage creative direction, and ensure consistent, high-quality output across platforms. This position is ideal for someone with a passion for fashion, beauty, or lifestyle brands, and a proven track record in social media growth and engagement.

Deliverables

• Develop and manage a comprehensive content calendar for TikTok and Instagram, ensuring timely and relevant posts.
• Plan, create, and publish a minimum of 20 posts per week, including feed posts, Reels, TikToks, and Stories.
• Lead creative direction and identify high-potential trends to maximize reach and engagement.
• Source, brief, and coordinate with UGC creators to generate authentic content.
• Organize, repurpose, and optimize both creator and brand assets for various platforms.
• Write compelling, platform-specific copy tailored to each channel.
• Manage community engagement, responding to comments and fostering a positive brand community.
• Track, analyze, and report on weekly and monthly performance metrics to inform strategy.

Requirements

• Demonstrated experience managing social media for fashion, beauty, jewelry, or lifestyle brands.
• Expertise in short-form video content, including Reels and TikTok.
• Strong background in UGC briefing, content ideation, and creative direction.
• Excellent copywriting skills with the ability to adapt tone and messaging for different platforms.
• Proficiency in social media analytics and performance-led strategy.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong organizational and communication skills.
• Availability for a part-time, contract-based engagement.

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.