Performance Marketing Specialist (m/w/d)

Frauscher Sensortechnik GmbH; Schärding; Vor Ort; EUR 34.000 - 41.000; Vollzeit

Benefits dieser Stelle

Free lunch

Fruit and coffee

Free childcare

Sports offers

Company events

Zusammenfassung

Frauscher Sensortechnik GmbH seeks a digital marketing professional to strategically shape international campaigns, implement AI-powered optimization, and drive lead generation. You will manage KPI frameworks, dashboards, and reporting to optimize performance across markets.

The role emphasizes SEO leadership, data-driven decision-making, and collaboration with Sales Cloud CRM and analytics tools in a dynamic, international team.

Qualifikationen

• Bachelor's or higher in marketing, business, or related field.
• 3–5 years of professional digital marketing experience.
• Strong interest in AI tools (SEO with Claude, marketing automation).
• Experience executing digital campaigns in regional and international markets.
• Proficiency with web analytics tools and data visualization.

Aufgaben

• Strategically develop the digital marketing strategy, including planning and managing international marketing initiatives

Kenntnisse

Digital marketing

KPI dashboards

AI tools

Lead generation

SEO

Web analytics GA4

Data visualization

German & English

Ausbildung

Marketing degree

Tools

SEMrush

Screaming Frog

GA4

Google Search Console

JENTIS

Jobbeschreibung

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We detect and track trains in real time, always keep an ear to the tracks, and know exactly what’s happening along the rail. To do this, we use state-of-the-art technology, international contacts, and unique solutions. Is there a Frauscher in you, too?

Your main roles and responsibilities

• Strategically develop the digital marketing strategy, including planning and managing international marketing initiatives
• Implement advanced KPI frameworks and dashboards for data-driven management and optimization of digital campaigns, as well as the creation of meaningful performance reports
• Utilize AI-powered marketing tools, for example, for campaign optimization, content creation, and automation of marketing processes, as well as the evaluation of new marketing technologies
• Identify digital trends and further develop digital initiatives with a focus on lead generation, lead management, and conversion optimization
• Oversee the SEO strategy and tracking management, including optimizing organic visibility in search engines and managing JENTIS tracking
• Further develop the CRM system (SAP Sales Cloud) in close coordination with other departments

You’re the perfect fit for these tasks if

• you have completed training or a degree in marketing, business administration, communication, or media studies
• you have 3–5 years of professional experience in digital marketing
• you have a strong interest in AI tools (SEO with Claude, marketing automation, etc.)
• you enjoy implementing digital campaigns in regional and international markets
• SEMrush and Screaming Frog are familiar to you
• you are proficient in setting up and analyzing web analytics tools, particularly Google Analytics (GA4), Google Search Console, and data visualization tools
• you can derive actionable insights from large datasets
• you can easily communicate and actively contribute in German and English within an international team

We offer you

• a secure job in an international environment
• an agile and open corporate culture
• the opportunities for personal development and further training
• attractive social benefits such as free lunch, fruit and coffee, free childcare, numerous sports offer, company events and much more
• A gross annual salary for a 38.5-hour workweek starting at 37,500 EUR—with a willingness to pay more depending on qualifications and experience