Market Segment Manager (f/m/d)

Getzner Werkstoffe GmbH; Bürs; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Benefits dieser Stelle

Company pension plan

80% reimbursement of public transport tickets

Bike leasing

Social events

Zusammenfassung

Getzner Werkstoffe GmbH in Bürs, Austria is seeking a professional to lead the segment strategy and manage marketing initiatives. The role involves defining customer needs, steering demand strategies, and collaborating across teams including Technical Product Management and Sales.

The ideal candidate will have a degree in Marketing or Business, several years of B2B marketing experience, and strong data analysis skills. The position offers competitive compensation and strong benefits including a pension plan and transportation reimbursement.

Qualifikationen

• Several years of experience in strategic marketing or business development.
• Strong analytical skills for market and competitive data analysis.
• Experience leading without formal authority.

Aufgaben

• Lead segment strategy including target customers and market development.
• Manage annual Segment Strategy Cycle for priorities and roadmaps.
• Translate customer needs into actionable strategies.
• Own segment-specific value proposition and collaborate with teams.

Kenntnisse

Strategic B2B marketing

Data analysis

Excellent communication

Stakeholder management

Customer-centric mindset

Proficient in English

Proficiency in MS Office

Ausbildung

Degree in Marketing, Business or Engineering

Tools

CRM platforms

Market intelligence tools

Jobbeschreibung

G-LIFE

• means a trusting and appreciative working relationship - we are all on a first-name basis
• offers competitive compensation above the collective agreement, complemented by a performance‑based variable component
• enables true professional development with individualized onboarding, coaching and modern learning formats
• provides a modern, well‑equipped work environment with flexible working conditions
• includes strong benefits: company pension plan, 80% reimbursement of public transport (ÖBB) tickets, bike leasing, regional and national discounts, social events, and more
• ensures stability and long‑term prospects as part of a successful, internationally active family‑owned company

YOU

• lead the segment strategy, including segmentation, positioning, target customers, and long‑term market development logic
• manage the annual Segment Strategy Cycle, creating clarity around priorities, roadmaps, and cross‑functional alignment
• build and leverage an insight system that translates customer needs, market trends, and competitive intelligence into actionable strategies
• own the segment‑specific value proposition, including differentiation logic, and collaborate closely with Technical Product Management and Sales
• define and steer demand and content strategies, including campaigns, activations, and targeted messaging
• lead segment governance and the coordination of strategic initiatives and partners

WE

are excited to meet you if you bring …

• a degree in Marketing, Business, Engineering, or a comparable qualification
• several years of experience in strategic B2B marketing, segment/market management, or business development
• strong analytical skills, with confidence working with market, customer, and competitive data
• excellent communication skills—across both technical and commercial environments
• experience in leading without formal authority and in managing diverse stakeholders
• ownership, accountability, and a customer‑centric mindset
• very strong English skills
• proficiency in MS Office, CRM platforms, and market intelligence/analytics tools