Head of International Marketing

The SWATCH Group; Lavamünd; Hybrid; EUR 140.000 - 190.000; Vollzeit

Zusammenfassung

The SWATCH Group's MIDO brand is seeking an experienced Head of International Marketing to shape the future of the brand and accelerate growth worldwide. You will lead development and execution of global marketing strategy across markets, functions, and consumer touchpoints.

This high-visibility role requires strategic leadership of brand strategy, integrated campaigns, market development, and retail experience.

Aufgaben

• Shape and drive the international marketing strategy across markets to strengthen brand desirability and growth.
• Lead 360° campaigns across channels with a digital-first focus and coordinate product launches.
• Ensure consistency in advertising, digital, social, merchandising, events, PR and partnerships.
• Measure campaigns and identify opportunities for continuous improvement.
• Build strong partnerships with subsidiaries, distributors and local marketing teams and provide strategic guidance.

Jobbeschreibung

Job description

To strengthen our global presence and accelerate our growth ambitions, we are looking for an experienced and entrepreneurial Head of International Marketing, helping to reinforce our desirability and empower our vision across the world.

As Head of International Marketing, you will help shape the future of MIDO by leading the development and execution of its global marketing strategy. Working across functions and markets, you will bring the brand vision to life through compelling consumer experiences that strengthen desirability and drive growth worldwide. This highly visible role offers the opportunity to make a lasting contribution to the next chapter of MIDO's evolution.

Brand Strategy & Growth

• Shape and drive the international marketing strategy to strengthen brand desirability, accelerate growth, and build long-term brand equity.
• Drive the global media and communication strategy, for a consistent brand presence across markets.
• Champion the evolution and execution of the brand positioning, identity, and experience worldwide.
• Identify strategic growth opportunities and priorities to support the brand's continued expansion.
• Oversee the international marketing budget, optimizing investments for maximum impact and performance.

Integrated Marketing & Campaign Leadership

• Lead the planning and deployment of international 360° marketing campaigns across all relevant channels and touchpoints, with a focus on digital-first initiatives.
• Coordinate product launches, seasonal campaigns, and commercial activations.
• Ensure excellence and consistency across advertising, digital, social media, merchandising, events, PR, and partnerships.
• Measure campaign effectiveness and identify opportunities for continuous improvement.

International Market Development

• Build strong partnerships with our 20 subsidiaries, distributors, and local marketing teams.
• Provide guidance, strategic support, and best practices to ensure successful market execution.
• Identify growth opportunities and recommend marketing initiatives tailored to local business priorities.
• Foster a culture of collaboration, accountability and knowledge sharing across markets.

Brand Experience & Retail Excellence

• Ensure that every consumer touchpoint consistently reflects the MIDO brand universe and quality standards.
• Collaborate with cross-functional teams to elevate the retail, digital and omnichannel experience.
• Support the development of distinctive visibility, merchandising and experiential initiatives that reinforce brand perception.

Leadership & Cross-Functional Collaboration

• Act as a trusted partner to internal and external stakeholders.
• Lead and inspire your marketing team members through coaching, development, and empowerment.
• Coordinate effectively across sales, product, and digital departments to ensure aligned execution and shared success.
• Contribute to a performance-oriented culture focused on impact, ownership, and continuous improvement.