Email & CRM Marketing Coordinator

PVH; Gemeinde Au; Hybrid; EUR 45 000 - 60 000; Vollzeit

Zusammenfassung

A major fashion company in Vorarlberg seeks an Email & CRM Marketing Coordinator to execute email marketing strategies and analyze campaign metrics. The role requires at least 3 years of relevant experience and a bachelor’s degree in marketing or a related field. The successful candidate will work in a hybrid manner, contributing to the company's commitment to fashion and corporate responsibility.

Leistungen

Generous discounts on brands

Paid Parental Leave

Access to Employee Assistance program

Free membership to Headspace meditation app

Qualifikationen

• Minimum 3 years of experience in email marketing, preferably in a fast-paced industry.
• Experience with A/B multivariate testing and marketing automation.
• Strong capability to manage conflicting deadlines with attention to detail.

Aufgaben

• Execute email and SMS marketing programs, from creative brief to deployment.
• Track engagement metrics and report on email campaign results.
• Collaborate with marketing teams to ensure deadlines and objectives are met.

Kenntnisse

Email marketing experience

Data Analytics

Attention to detail

Salesforce Marketing Cloud

Ausbildung

Bachelor’s degree in Marketing or related field

Tools

Salesforce Marketing Cloud

A/B testing tools

Jobbeschreibung

Email & CRM Marketing Coordinator

Design Your Future at PVH

WHY PVH?

• Generous discounts on all brands - Calvin Klein, Tommy Hilfiger & Van Heusen
• Paid Parental Leave Scheme as per Company Policy
• Summertime hours schedule
• Corporate discount with Medibank
• Employee activities calendar
• Annual Flu Shot Clinic
• Free membership to Headspace meditation app
• Access to Employee Assistance program
• Referral bonus
• Strong focus on Corporate Responsibility
• Inclusive, diverse, and equal opportunity employer

About the Role

The CRM Coordinator (internally known as Email & CRM Marketing Coordinator) is responsible for the daily execution of marketing and triggered eDMs. Along with tracking key metrics on an ongoing basis, this role is also responsible for deriving insights from results and sharing recommendations with the broader marketing team. Based at our Head Office in the heart of the CBD, located at 388 George Street, 2000, this is a full-time hybrid role working from home and in the office weekly.

Duties & Responsibilities

• Execute day-to-day operational tasks to support email and SMS marketing programs, from creative briefing alongside marketing colleagues to eDM builds in Salesforce Marketing Cloud and testing/QA and responsible for deployment
• Utilize Salesforce Data Cloud for exploring and building segmentation lists, best practice, and despatch of EDM and SMS along with uploading data lists.
• Collaborate with key stakeholders within Brand Marketing teams to ensure all design solutions and assets meet deadlines and objectives.
• Track key engagement metrics, report on email campaign results, and share key insights.
• Set up A/B test and learn campaigns to identify marketing opportunities to drive incremental revenue.
• Proactively resolve problems and troubleshoot in order to keep workflow on schedule and escape higher level conflicts to manager for resolution.
• Ensure ACCC and Privacy compliance.

About You

Minimum 3 years of experience in email marketing, preferably in a fast-paced industry Relevant tertiary qualification; minimum bachelor’s degree in marketing, Communications, Data Analytics or similar field. Previous experience handling high volumes of email production; including setup and execution of campaigns, A/B multivariate testing, triggered messaging and marketing automation. Proven experience juggling several, sometimes conflicting deadlines along with implementing ad-hoc projects whilst maintaining strong attention to detail. Salesforce Marketing Cloud, SFDC, Personalisation (Interaction Studio) Journey Builder experience is desirable.

About the Company

PVH is one of the world's largest and most admired fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin Klein, TOMMY HILFIGER and our Heritage Brands. Our 140-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That's the Power of Us. That's the Power of PVH. PVH is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications ensuring a strong corporate commitment to inclusion and diversity. We thank all applicants in advance as only successful applicants will be contacted for an interview. We are brand builders who focus our passion and creativity to build Calvin Klein and Tommy Hilfiger into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector.