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Job summary
A financial services company based in Dubai is searching for a Marketing Manager - Performance with strong experience in digital marketing and performance optimization. You will drive customer acquisition for a Co-branded Credit Card through campaign execution and strategic collaborations. The ideal candidate should have 6-8 years of relevant experience, excellent analytical skills, and familiarity with UAE regulatory frameworks. A hybrid work environment is available.
Qualifications
- 6-8 years in digital marketing performance marketing or acquisition marketing preferably in financial services.
- Familiarity with UAE banking regulations and credit card products.
- Fluent in English; Arabic preferred.
Responsibilities
- Execute and optimize digital marketing campaigns.
- Collaborate with stakeholders to align marketing goals.
- Analyze campaign performance and recommend improvements.
- Drive customer acquisition and engagement.
- Manage campaign assets and timelines.
Skills
Tools
JOB TITLE: Marketing Manager - Performance
TERM: 12 months (with potential for extension)
CLIENT LOCATION: Dubai UAE
DIVISION: Marketing
REPORTS TO: Head of Marketing
RELEVANT EXPERIENCE: 6-8 years in digital marketing performance marketing or acquisition marketing preferably in financial services or fintech
MANDATORY REQUIREMENTS**:
PURPOSE OF THE PROJECT
To drive customer acquisition and engagement for Co-branded Credit Card (CBCC) in the UAE through performance marketing campaign execution and site merchandising. The role will support strategic partnership with Mastercard and its banking partners by delivering high-impact data- driven marketing initiatives.
Key Activities
Core Responsibilities and Accountabilities
- Execute and optimize digital marketing campaigns across Amazon and external channels
- Manage CBCC site merchandising calendar and campaign assets
- Collaborate with Amazon Mastercard and banking partners to align on acquisition strategies
- Analyze campaign performance and recommend improvements
- Support launch events and promotional campaigns
- Performance Marketing: Drive acquisition and engagement by tracking KPIs managing budgets running A/B tests and executing targeted email and SMS campaigns using data-driven strategies.
- Site Merchandising: Manage Co-brand CC placements across Amazon UAE coordinate asset delivery maintain campaign timelines and optimize content performance.
- Stakeholder Management: Collaborate with Amazon teams Mastercard Advisors and banking partners to align marketing goals and deliver timely performance updates.
KPIs
- Customer acquisition volume and cost per acquisition (CPA)
- Campaign ROI and conversion rates
- Engagement metrics (CTR open rates bounce rates)
- On-time delivery of campaign assets
- Uplift in cobrand CC visibility and application rates on Amazon
Knowledge and Experience
- Proven track record in digital and performance marketing
- Strong analytical and data interpretation skills
- Experience with marketing automation and CRM tools
- Familiarity with UAE financial services and regulatory landscape
- Ability to manage multiple stakeholders and projects simultaneously
Mandatory Skills**
- Digital campaign management (Google Ads Meta TikTok etc.)
- CRM and outbound marketing (email/SMS platforms)
- A/B testing and performance analytics
- Graphic tools (Canva Photoshop basic proficiency)
- Strong communication and project management skills
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.