Web & Marketing Analytics Manager

Remotedxb; Dubai; On-site; AED 300,000 - 540,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Flexible Spending Account

401k program

Competitive PTO offerings

Parental Leave

Professional growth opportunities

Job summary

Blueprint is a technology solutions firm that helps organizations unlock value from existing assets by leveraging cutting-edge technology to create additional revenue streams and new lines of business.

Remotedxb opening is for a senior web analytics professional in Dubai, focusing on measurement, experimentation, and insights. The team collaborates with marketing, product, and web teams to drive data-informed decisions and strategic growth.

Qualifications

• 5–7+ years of experience in web, digital, or marketing analytics.
• Advanced experience with Google Analytics or similar platforms.
• Advanced Excel skills including pivot tables and VLOOKUP/XLOOKUP.
• Strong understanding of conversion rates, CTR, and funnel analysis.
• Demonstrated experience designing and evaluating A/B tests.
• Working knowledge of statistical concepts like significance and sample size.
• Ability to translate raw data into actionable recommendations.
• Strong data-storytelling and communication skills.

Responsibilities

• Measure the impact of website initiatives, marketing programs, and design changes.
• Analyze customer journeys, engagement patterns, and conversion funnels.
• Design, monitor, and evaluate A/B tests and web experiments.
• Use web and behavioral analytics platforms to investigate usability and engagement.
• Produce recurring reports on website engagement and emerging trends.
• Translate stakeholder questions into structured analytical plans.
• Partner with marketing, web, and product teams to establish success metrics.
• Develop dashboards and data summaries for leadership.
• Monitor analytics data for outages or tracking issues.

Skills

Web analytics

Marketing analytics

Conversion analysis

AB testing

Data storytelling

Statistics basics

SQL querying

Power BI

Tableau

SEO analytics

Tools

FullStory

Optimizely

LaunchDarkly

Job description

Responsibilities

• Measure the impact of website initiatives, marketing programs, and design changes
• Analyze customer journeys, engagement patterns, and conversion funnels
• Design, monitor, and evaluate A/B tests and web experiments
• Use web and behavioral analytics platforms to investigate usability and engagement
• Produce recurring reports on website engagement and emerging trends
• Translate stakeholder questions into structured analytical plans
• Partner with marketing, web, and product teams to establish success metrics
• Develop dashboards and data summaries for leadership
• Monitor analytics data for outages or tracking issues

Requirements

• 5–7+ years of experience in web, digital, or marketing analytics
• Advanced experience with Google Analytics or similar platforms
• Advanced Excel skills including pivot tables and VLOOKUP/XLOOKUP
• Strong understanding of conversion rates, CTR, and funnel analysis
• Demonstrated experience designing and evaluating A/B tests
• Working knowledge of statistical concepts like significance and sample size
• Ability to translate raw data into actionable recommendations
• Strong data-storytelling and communication skills

Preferred Qualifications

• Experience with FullStory or other behavioral analytics platforms
• Proficiency with SQL and querying large datasets
• Experience with Power BI, Tableau, or Looker
• Experience with experimentation platforms like Optimizely or LaunchDarkly
• Familiarity with SEO and ecommerce analytics

Benefits

• Medical, dental, and vision coverage
• Flexible Spending Account
• 401k program
• Competitive PTO offerings
• Parental Leave
• Opportunities for professional growth and development

About the Company

Blueprint is a technology solutions firm that helps organizations unlock value from existing assets by leveraging cutting-edge technology to create additional revenue streams and new lines of business.