VP - Reputation Management & Arabic Content

Mashreqbank PSC; Abu Dhabi; On-site; AED 600,000 - 900,000; Full time

Job summary

Mashreqbank PSC is seeking a senior leader to head Reputation Management & Arabic Content. The role protects and enhances Mashreq's reputation through strategic initiatives, thought leadership, and executive positioning across regional and international audiences.

You will oversee Arabic communications quality across Corporate Communications and Marketing, shaping narratives and stakeholder engagement. Strong English/Arabic writing and banking sector experience are essential for success.

Qualifications

• 12–15 years of experience in corporate communications, reputation management, executive positioning, public relations, or related disciplines.
• Excellent English and Arabic writing, editing, and communication skills.
• Strong understanding of regional media, business, and stakeholder landscapes.

Responsibilities

• Develop and execute reputation-enhancing initiatives that strengthen Mashreq's positioning as a leading financial institution.
• Monitor reputation trends, stakeholder perceptions, and emerging issues that could impact the bank's leadership reputation.
• Partner with the Head of Corporate Communications on issues management and reputation-sensitive situations.
• Provide strategic recommendations to strengthen reputation among key external stakeholder groups.
• Support the development of corporate narratives that reinforce Mashreq's strategic priorities and market positioning.
• Partner with the Head of Corporate Communications to develop and execute thought leadership and executive positioning programmes for senior leadership.
• Identify opportunities to enhance leadership visibility through industry forums, speaking engagements, strategic partnerships, and high-profile events.
• Collaborate with business leaders and subject matter experts to identify compelling leadership stories and market perspectives.
• Ensure executive visibility initiatives support Mashreq's business priorities, reputation objectives, and corporate narrative.
• Measure and evaluate the impact of executive profiling and thought leadership activities.
• Develop and execute Mashreq's corporate awards strategy across regional and international platforms.
• Lead the identification, prioritization, and management of major corporate, banking, innovation, and leadership award submissions.
• Manage award nominations for senior leaders and the Mashreq brand.
• Partner with business units and subject matter experts to gather information and coordinate successful submissions.
• Track industry recognition and benchmark Mashreq's performance against key competitors.

Skills

Reputation management

Executive positioning

Stakeholder engagement

Thought leadership

Corporate communications

Education

Bachelor's degree in Communications, Public Relations, Journalism, Marketing, Business, or a related discipline

Job description

Job description

The Head of Reputation Management & Arabic Content is responsible for protecting and enhancing Mashreq's corporate and leadership reputation through strategic reputation-building initiatives, thought leadership programmes, executive positioning, corporate recognition opportunities, and stakeholder engagement. The role also oversees the quality, consistency, and effectiveness of Arabic communications across Corporate Communications and Marketing and serves as the lead for reputation-enhancing initiatives that strengthen the visibility, credibility, and influence of Mashreq and its senior leaders among key stakeholders, industry bodies, and external audiences.

• Develop and execute reputation-enhancing initiatives that strengthen Mashreq's positioning as a leading financial institution.
• Monitor reputation trends, stakeholder perceptions, and emerging issues that could impact the bank's leadership reputation.
• Partner with the Head of Corporate Communications on issues management and reputation-sensitive situations.
• Provide strategic recommendations to strengthen reputation among key external stakeholder groups.
• Support the development of corporate narratives that reinforce Mashreq's strategic priorities and market positioning.
• Partner with the Head of Corporate Communications to develop and execute thought leadership and executive positioning programmes for senior leadership.
• Identify opportunities to enhance leadership visibility through industry forums, speaking engagements, strategic partnerships, and high-profile events.
• Collaborate with business leaders and subject matter experts to identify compelling leadership stories and market perspectives.
• Ensure executive visibility initiatives support Mashreq's business priorities, reputation objectives, and corporate narrative.
• Measure and evaluate the impact of executive profiling and thought leadership activities.
• Develop and execute Mashreq's corporate awards strategy across regional and international platforms.
• Lead the identification, prioritization, and management of major corporate, banking, innovation, and leadership award submissions.
• Manage award nominations for senior leaders and the Mashreq brand.
• Partner with business units and subject matter experts to gather information and coordinate successful submissions.
• Track industry recognition and benchmark Mashreq's performance against key competitors.
• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, Business, or a related discipline.
• 12–15 years of experience in corporate communications, reputation management, executive positioning, public relations, or related disciplines.
• Strong experience in corporate reputation programmes and senior leadership profiling.
• Excellent English and Arabic writing, editing, and communication skills.
• Strong understanding of regional media, business, and stakeholder landscapes.
• Experience within banking, financial services, consulting, or large corporate organisations preferred.